Mediavine Announces Collaboration with TopHatRank to Provide SEO Support for Publishers
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NEW YORK, July 29, 2024 ~ In a move to address the growing challenges faced by publishers in the ever-changing world of search engine optimization (SEO), Mediavine, the largest exclusive full-service ad management firm in the U.S., has announced a collaboration with TopHatRank, an internet marketing firm specializing in SEO. This partnership aims to provide Mediavine's publisher community with expert guidance and support to combat drops in organic traffic and revenue.

With frequent updates to Google's search algorithm and the introduction of generative AI to search results, independent publishers have been struggling to maintain their online presence. Through this collaboration, TopHatRank will offer valuable resources and access to premium SEO tools and services for Mediavine publishers, helping them stay ahead of the curve.

As part of this collaboration, all Mediavine publishers will have access to free education through publisher-exclusive webinars directly from TopHatRank. They will also receive discounted SEO audits and managed services with preferential placement, as well as exclusive discounts on content marketing services from partner company ContentYum.

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TopHatRank has been working with publishers since 2019, successfully auditing and optimizing over 1,800 websites. As a trusted SEO expert, they have published numerous studies and webinars related to algorithm updates, providing actionable insights for publishers to improve their website performance and visibility in search results.

According to Eric Hochberger, CEO of Mediavine, their network of publishers sees them as more than just an ad management provider. "They look to us as true partners collaborating on every aspect of their business," he said. "In working with TopHatRank, we are furthering our commitment to finding and distributing solutions to help publishers navigate industry challenges and propel their success in the digital landscape."

TopHatRank's Founder and President Arsen Rabinovich also expressed excitement about this collaboration. "Our mission is to empower publishers with the tools and expertise they need to thrive in the digital landscape," he said. "By combining Mediavine's industry-leading ad management platform with TopHatRank's SEO expertise, we are confident that we can help publishers overcome current industry challenges, maximize their reach, and achieve long-term success."

This collaboration between Mediavine and TopHatRank is a significant step towards providing publishers with the support they need to succeed in the competitive world of online publishing. With their combined resources and expertise, they are well-equipped to help publishers navigate the ever-changing landscape of SEO and drive success for their businesses.
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