The Californer - New Book "Finding Your Company's Spiritual Purpose" Hopes To Encourage Greater Level Of Community Involvement

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TEMPLE, Texas - Californer -- Every successful company also possesses an innate spiritual reason for its existence, according to Rev. Allen C. Liles, author of the new book FINDING YOUR COMPANY'S SPIRITUAL PURPOSE. A former vice president of public relations for The Southland Corporation (7-Eleven Stores), Rev. Liles has spent the last three decades as an ordained non-denominational minister. The new book combines his experiences in the corporate communications world with the lessons of service learned on spiritual path. "I hope to encourage every successful company to explore its spiritual niche in today's challenging business environment," Liles said.

"I want to offer practical reasons and examples why finding its spiritual purpose can make a strong company even stronger," Liles added. It took two lifetimes of experience in business and also serving as an ordained minister to gain my unique perspective," he stated, "I want to encourage every successful organization to discover its inner strengths." In corporate PR, 7-Eleven's 20-year campaign for the Muscular Dystrophy Association's

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Jerry Lewis Labor Day Telethon netted $100 million for "Jerry's Kids" between 1976 and 1995. It won a Silver Anvil Award from The Public Relations Society of America as the best community relations program in the country in 1978.

"The best companies are built on offering a unique product or service, exemplary customer service and community involvement," Rev. Liles concluded. "Adding a spiritual component can add another level of purpose and commitment to an already corporate success story." More information is available at http://www.findingyourcompanysspiritualpurpose.com