New Research Division Focuses on Chinese Am Consumer Insights Announces House of Marketing Research
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PASADENA, Calif. - Californer -- asadena, CA: Market research insights agency House of Marketing Research has taken the unprecedented step of launching a new division which will focus on the Chinese American demographic.   The new division, aptly called Asian American Trendvue, will be provide extensive and detailed research insights about the Chinese American consumer. Asian American Trendvue is taking a distinctive approach to delivering consumer insights about the Chinese American population.  Unlike other consumer insights firms that focus primarily on Asians American as a homogeneous group, or represented as aggregated data points, Asian American Trendvue specializes in gathering research insights of the Chinese Americans consumer.

"We will focus on helping brands, marketers, and researchers with their consumer insights needs and helping them to understand the Chinese American consumer unique needs and cultural influences, their buying power and influence, and how to authentically connect with them." says Amy Siadak, President & CEO at House of Marketing Research/Asian American Trendvue.

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The benefit is that brands and marketers now have a firm that is dedicated to going deep to understanding the Chinese American consumer. Asian American Trendvue offers a variety of market research services,

·         Qualitative and Quantitative Research

·         Focus Groups, Ethnographic Studies, Surveys, Online Research Services

·         Customized Research Services to meet the unique needs of clients

"We're really excited to reach out to clients, insightful marketers, and brands who understand the thriving influence of Asian Americans.  Asian American Trendvue can activate strategies to meet their unique needs and will be the first to benefit from this prime opportunity to drive relevance and future growth." says Amy Siadak, President & CEO at House of Marketing Research.

For more information on Asian American Trendvue, visit www.aatrendvue.com or www.hmr-research.com.