Point Source Audio Launches Mic Finder™ for Sound Teams to Navigate a New World of Body-worn Mics
The Californer/10042263

PETALUMA, Calif. - Californer -- Point Source Audio (PSA), manufacturer of specialty sub-miniature body-worn style microphones, has launched Mic Finder (http://www.point-sourceaudio.com/mic-finder), an interactive web-based tool designed to help sound teams—from TV to theatre—pinpoint specific mic elements and mic styles to suit applications from corporate presenters to rock n' roll musicals to violin mic'ing.

The Mic Finder (http://www.point-sourceaudio.com/mic-finder) web tool is accessible online via desktop, tablet, and mobile devices. The tool presents a series of questions to narrow microphone choice and shares successful experiences from real-world examples that best match users' needs.

"What we've learned in working closely with our customers is that no two mic'ing situations are the same; the smallest variable can make one mic selection perfect in one situation, and a disaster in another," said Yvonne Ho, sales and marketing VP for Point Source Audio.

More on The Californer

• "The Mystery of Emma Thorn" Wins Again with Nomination & Official Selection of the New Media Film
• Fresh Lifelines for Youth Appoints Laksmi Lagares as Vice President of Development
• RAW Marketing Agency Expands Nationwide Serving Small Businesses in Los Angeles, Miami and New York
• California: Governor Newsom highlights mental health resources for veterans as Middle East conflict continues
• The Rise of Designer Pet Furniture: Why Dog Homes Are Becoming Part of Modern Interior Design

Users looking for the right microphone simply select the relevant application with various considerations from Mic Finder's (http://www.point-sourceaudio.com/mic-finder) menu settings. Product recommendations are then presented along with customer use cases including:

• Mics that hide
• Mics that survive heavy water/sweat
• Mics for fast-moving musical theatre
• Mics for preaching
• Mics that fight feedback
• Mics that shape and bend
• Mics that accept custom color
• Mics for bearded performers
• Mics that backup themselves

Besides finding the right microphone performance features, sound teams must also battle variables such as costuming, concealment, venue size, loudspeaker placement, vocal projection, and more. Ho explained with examples: "We get questions routinely on how to head mic an actor with no hair, or one who sweats heavily, or sometimes both at the same time."

The novice sound person can learn about mic choice with consideration for speaking or singing, whereas those new to Point Source Audio mics can discover unconventional mic'ing possibilities including how EMBRACE microphones can be used for violinists or boom headsets for flutists doubling on several instruments in one performance.

The company expects to continue expanding the tool with new products and technology solutions alongside noteworthy applications in real-world environments. To access Mic Finder, visit www.point-sourceaudio.com/mic-finder.