Purely Elizabeth Unveils Debut Advertising Campaign: "Savor the Start" Coinciding with Skyrocketing Sales
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Central to the campaign is a playful spot that imagines a world of possibilities that can come from starting small as, say, a delicious bowl of gluten-free Purely Elizabeth granola, highlighting its crunchy clusters baked with organic oats and quality superfood ingredients.
BOULDER, Colo., May 28, 2024 ~ Purely Elizabeth, a leading brand in the world of nutritious granola and breakfast foods, has recently made a significant move towards promoting wholesome nutrition with the launch of its first-ever large-scale advertising campaign. This marks a major milestone for the company, which has seen an impressive 56% year-over-year growth in sales during the first quarter of this year. Additionally, Purely Elizabeth has maintained its position as the top-selling granola in the Natural Channel for over seven years.

The campaign, aptly titled "Savor the Start," is centered around the idea of embracing small beginnings and taking that first step towards progress. It encourages consumers to make positive choices and celebrates the transformative power of small actions on their journey towards a healthier lifestyle. The media for this campaign will be spread across various channels such as connected TV, online video and audio spots, out-of-home displays, and digital platforms in major markets like Los Angeles, Chicago, Seattle, Denver, and Boston.

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At the heart of this campaign is a playful advertisement that envisions a world full of possibilities that can stem from something as simple as enjoying a bowl of Purely Elizabeth's gluten-free granola. The spot highlights the brand's signature crunchy clusters made with organic oats and quality superfood ingredients. CEO and Founder Elizabeth Stein explains that "Savor the Start" embodies their belief in the power of beginnings and taking that first step towards progress.

In addition to traditional marketing efforts, Purely Elizabeth has also partnered with goop for a 360 collaboration featuring their best-selling product - Organic Ancient Grain Original Granola - on goop.com and in goop stores. The brand will also be launching a Banana Bread product exclusively at goop Kitchen locations in Los Angeles and Orange County starting this summer.

Fans of Purely Elizabeth can also look forward to more exciting partnerships to be announced in the coming months. The company's latest product line - Cookie Granola - which was launched in the first quarter of this year, will be available for full distribution in July at all major retailers.

For more information on Purely Elizabeth and their products, interested individuals can visit their website or follow their journey on social media using the handle @purely_elizabeth and the hashtag #SavortheStart. With this new campaign, Purely Elizabeth continues to inspire and empower individuals to make positive choices towards a healthier lifestyle.
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