RISE DTC, Formerly WEBITMD, Expands as a Full-Service Growth Partner for DTC Brands
The Californer/10355104

ENCINO, Calif. - Californer -- RISE DTC, formerly known as WEBITMD, today announced its continued evolution as a specialized growth partner for direct-to-consumer brands, bringing more than 15 years of digital marketing experience into a model built specifically for the modern DTC landscape.

Founded in 2008 as WEBITMD, the agency has evolved into RISE DTC to reflect a sharper focus: helping ambitious consumer brands build profitable, scalable DTC channels.

RISE DTC partners with emerging and established brands across apparel, beauty & wellness, food & beverage, and consumer products, providing an integrated growth strategy across the areas that have the greatest impact on DTC performance:

• Performance Marketing: Paid acquisition and optimization across Meta, Google, TikTok, Amazon, and other growth channels.
• Creative Strategy & Production: Performance-focused static, video, UGC, and creative testing designed to turn attention into customers.
• Email & SMS: Retention strategies that increase repeat purchases, customer lifetime value, and revenue from existing customers.
• Conversion Rate Optimization: Improving landing pages, funnels, merchandising, offers, and the overall customer journey to convert more traffic into revenue.
• DTC Financial Health: Using profitability and financial performance tools to help brands understand CAC, contribution margin, LTV, MER, and the economics behind sustainable growth.

"DTC brands don't need another agency simply managing their ad accounts," said Matan Danino, CEO of RISE DTC. "They need a partner that understands how paid media, creative, retention, conversion rate and unit economics all work together. Our goal is to help brands understand what is actually driving profitable growth — and then scale it."

More on The Californer

• California: Governor Newsom signs bills to push back on Trump's Orwellian immigration tactics to protect immigrant communities
• Hyperglance Strengthens Federal Cloud Offering for Agencies and Technology Partners
• Pregis to Highlight EPR Expertise, Sustainable Packaging Solutions and Live Automation Demonstrations at Pack Expo International 2026
• International Frozen Yogurt Association Launches 2026 National Frozen Yogurt Consumer Survey
• Infinity Infusion Solutions Launches "Women Leading Infusion Care" Campaign for National Women in Business Month

The agency's team has worked with more than 150 brands globally, helping startups establish their first scalable acquisition systems while working alongside established consumer brands looking to unlock their next stage of growth.

The transition from WEBITMD to RISE DTC represents more than a rebrand. It reflects the agency's evolution from a traditional digital marketing firm into a specialized DTC growth partner designed around the challenges brands face today.

About RISE DTC

RISE DTC, formerly WEBITMD, is a performance-focused growth agency specializing in direct-to-consumer brands. Founded in 2008, the agency combines paid media, creative strategy, email and SMS, conversion rate optimization, and DTC financial health to help consumer brands acquire customers, improve profitability, and scale.

Visit us at: https://risedtc.com/