The Californer - Single Operated Newsletter - How to Promote Your Book Online

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Looking to promote your new book or a book for your friend? Read this...

LOS ANGELES - Californer -- Let's say you just wrote a book and you need to promote it.

You can hardly contain the excitement as you dream about the book earning tremendous income.

The number of options is overwhelming.

A marketing plan is your blueprint for success. It will guide your book promotion activities. It helps to understand the seven-book marketing plan elements before using your fill-in-the-blanks template on page 5. Read each element description before filling in your form.

Here are some book marketing tips that are usually suggested:

- Share snippets of content from your book across social media
- Submit reviews on Amazon
- Add their reviews to Goodreads
- Share a book review on their YouTube channel
- Record a testimonial for your book
- Buy extra copies to give to their friends

And then there's Book Publicity
Book publicity is about earned media coverage, much like the press outreach portion of the broader public relations field. It is not advertising, and it is not sales. But it is about earning powerful and effective media coverage of books based on their newsworthiness.

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Authors appear on TV, online, or radio talk shows, it's clear they are there for more than casual conversation. They want people to buy their books.

It's about more than merely plugging a book. Effective interviews and appearances engage with the host and entertain the audience. It's all about giving something to receive something and the soft-sell approach.

Some will even suggest that you hire a professional book publicist. But this can be very expensive!

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