Trending...
- The 2025 ESPY Awards After Party- Presented by Poppi & High Noon
- General Auction Company Announces August 8th Auction- Now Accepting Consignments
- $53 Million Company Valuation Investment with Majority Acquisition Option, Plus New Stock CUSIP Supporting Brand Transition of Fan Engagement Company
In a Post VC-Driven World, Saving Costs and Avoiding Failures Matter Most
SAN FRANCISCO - Californer -- According to LLC.org, roughly 56% of startups make fatal marketing mistakes, and CB Insights reports 14% fail due to poor marketing alone. Worse yet, a bad marketing hire can cost a company between $50,000 and $200,000 when factoring in lost time, opportunity cost, and salary, per LinkedIn's 2024 Hiring Report. As startups face tighter budgets and rising expectations, there's less room for costly mistakes.
Enter fractional expert marketing consultants, offering founders senior-level growth support without the overhead of full-time hires. Leading this movement is Andrew Lee Miller, a startup marketing veteran and one of the earliest adopters of the fractional CMO model.
After 10 years in startups and three exits totaling over $200 million, Miller founded GrowthExpertz in 2016 to help startups avoid common marketing failures.
More on The Californer
"Most founders don't need a huge team early on, and they certainly never need an expensive full-time marketer who's going to sit on their hands and do nothing; they need the right person guiding the right strategy at the right time, and even more than that, they need fast execution. That's what fractional marketing is built for," said Miller. "...and they don't need a $250K CMO to get it. You get the strategy and guidance of someone experienced, and with that cost savings, you can hire a junior person who just wants to learn, grind, and execute."
Fractional marketers like Miller deliver cost-effective, embedded oversight and execution. His approach includes diagnosing bottlenecks, building scalable systems, and training teams before exiting.
Having worked with over 100 startups in 15 countries and contributed to projects with over $30M in raised capital, Miller has earned a reputation as one of the most effective and sought-after fractional CMOs in the startup world.
More on The Californer
Miller focuses on three key areas for early-stage tech companies: "First, we focus on what I call the Marketing Foundation: messaging, branding, website CRO, SEO, social strategy, and analytics. If a company is mobile-first, then it's ASO and App Store optimization."
"The second focus is launching organic strategies. Companies that rush to paid ads often waste money. I help them scale and test organically first to figure out messaging, resonant content, beloved features, and the ideal user. Then it's time for ads. Spending efficiently and running killer campaigns is my forte."
"All the while, the founder's time is reduced so they can focus on product, fundraising, and more. We just need a one-hour weekly meeting."
https://growthexpertz.com
Enter fractional expert marketing consultants, offering founders senior-level growth support without the overhead of full-time hires. Leading this movement is Andrew Lee Miller, a startup marketing veteran and one of the earliest adopters of the fractional CMO model.
After 10 years in startups and three exits totaling over $200 million, Miller founded GrowthExpertz in 2016 to help startups avoid common marketing failures.
More on The Californer
- A Century of Compassion: Butte Humane Society Hosts 114th Anniversary Gilded Garden Gala
- United Set to Hire More Special Olympics Athletes As Customer Service Ambassadors
- Exelon Leader Tamla Olivier Named 2025 Technologist of the Year by Waves of Change STEM Conference
- KIDZ BOP RELEASES BRAND NEW ALBUM 'KIDZ BOP 51' FEATURING HITS "APT" & "PINK PONY CLUB"
- Be Part of the World's Largest Art Biennale | Moons, Castles, Trees | Copenhagen Chronotopes
"Most founders don't need a huge team early on, and they certainly never need an expensive full-time marketer who's going to sit on their hands and do nothing; they need the right person guiding the right strategy at the right time, and even more than that, they need fast execution. That's what fractional marketing is built for," said Miller. "...and they don't need a $250K CMO to get it. You get the strategy and guidance of someone experienced, and with that cost savings, you can hire a junior person who just wants to learn, grind, and execute."
Fractional marketers like Miller deliver cost-effective, embedded oversight and execution. His approach includes diagnosing bottlenecks, building scalable systems, and training teams before exiting.
Having worked with over 100 startups in 15 countries and contributed to projects with over $30M in raised capital, Miller has earned a reputation as one of the most effective and sought-after fractional CMOs in the startup world.
More on The Californer
- California sends more search and rescue crews to Texas
- YourEggs Is Leading the Way in Providing Access to the Best Asian Egg Donors to Families Worldwide
- California: Governor Newsom and Acting Governor Kounalakis honor fallen CDCR Parole Agent
- California sues to stop Trump's politically motivated attack on high-speed rail
- SeedList Launching Institutional Crypto Crowdfunding Project to Empower Retail Investors and Disrupt the VC-Dominated Crypto Fundraising Landscape
Miller focuses on three key areas for early-stage tech companies: "First, we focus on what I call the Marketing Foundation: messaging, branding, website CRO, SEO, social strategy, and analytics. If a company is mobile-first, then it's ASO and App Store optimization."
"The second focus is launching organic strategies. Companies that rush to paid ads often waste money. I help them scale and test organically first to figure out messaging, resonant content, beloved features, and the ideal user. Then it's time for ads. Spending efficiently and running killer campaigns is my forte."
"All the while, the founder's time is reduced so they can focus on product, fundraising, and more. We just need a one-hour weekly meeting."
https://growthexpertz.com
Source: GrowthExpertz
Filed Under: Marketing
0 Comments
Latest on The Californer
- CelluHeal™ Launches Full Line of Advanced Wound Dressings for Online Purchase in the USA, Canada, and Beyond
- California: Governor Newsom responds to Trump's latest gift to China: Defunding America's only high-speed rail
- California: Governor Newsom announces appointments 7.16.25
- California: Governor Newsom calls on Trump to end Los Angeles militarization, shares community resources
- City of Long Beach to Host Compost and Recycling Ambassador Program
- AMAZON DRIVERS IN CITY OF INDUSTRY JOIN THE TEAMSTERS
- Silva Construction Details Common Home Renovation Mistakes and How to Avoid Them
- Governor Newsom invites LA Fire survivors to continue shaping rebuilding efforts through Engaged California
- DOGUE Magazine and CoverDogs Announce Series A to Redefine Modern Pet Culture
- Voices for Humanity Treks High into the Himalayas to Deliver the Way to Happiness with Meena Sharma
- Nonprofit innovator named Mensa Executive Director
- Following Trump cut to LGBTQ youth suicide hotline, California steps up to fill the gap
- Yasmine Roulleau named Managing Director in Vancouver, Canada
- Chasing Elizabeth Taylor — The Dazzling True Story Behind the Queen of Diamonds Now Available in Limited-Edition Hardcover
- Swim Up Hill Animation Premieres Pilot Episode of "The Adventure of Swim Up Hill"
- LOS ANGELES TEAMSTERS AT METRO TRANSIT RATIFY FIRST CONTRACT
- Calmwater Capital Funds $22.8 Million Loan to Refinance Retail Complex in Park City
- From Barrio to Transgender Pioneer: Chapter 14 Personal Injustices Faced by the Protagonist
- Blacksmith InfoSec and Liongard Launch Strategic Integration to Simplify MSP Compliance Audits
- Surefox North America & Eagle Eye International Protective Services Announce Strategic Partnership