Artist BerniE. Partners with Alzheimer's Association to Present "I Care" Collection
The Californer/10093343

RIVERSIDE, Calif. - Californer -- In honor of World Alzheimer's Day, renowned visual artist Bernard "BerniE" Edmonds has collaborated with the Alzheimer's Association and Alzheimer's Los Angeles to present a debut song, an art collection and a music video entitled "I Care."

In completing the seven-piece body of art, BerniE seeks to bring awareness to the public about Alzheimer's and to raise funding for research and caregiver support. A portion of the proceeds from the sale of the music and art of the I Care Collection benefits the Alzheimer's Association.

While BerniE's artwork has been seen on TV sitcoms like "The Fresh Prince of Bel Air" and "The Jamie Foxx Show" and he has created pieces for celebrities like Magic Johnson and Oprah Winfrey, it is this I Care collection and endeavor he is most passionate about. It is a tribute to his mother who succumbed to Alzheimer's in 2019.

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More than 5 million Americans are living with Alzheimer's, which is the sixth leading cause of death in the United State. According to the Association and senior advocates, since the COVID-19 pandemic, many Alzheimer's patients have experienced cognitive decline.

At a time when COVID-19 is at the forefront of public concern and many are focused on the devastating effects of the pandemic, BerniE is encouraging others to show care and compassion for a vulnerable population.

"My aim is to bring attention back to the patients and their families to let them know that they are not forgotten, even in the midst of this COVID-19 crisis," said BerniE. "Some of the most important people in the lives of Alzheimer's patients are caregivers."

More than a catchy lyric, I Care is a creative initiative that the Alzheimer's Association is happy to support.

"I was impressed with the uniqueness of his artwork and how the song symbolizes Alzheimer's Awareness. The art truly moved me," said Krystle Joseph, MBA, Manager of Walk to End Alzheimer's (IE), Alzheimer's Association, California Southland.

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Learn more about the I Care Collection at www.icarealz.org. Spread the word online using #icarealz

About BerniE.

BerniE. is an artist, sculptor, songwriter, and producer based in Southern California. His clientele list includes Michelle Obama, Oprah Winfrey, Oba Adeyeye Ogunwusi (King of Nigeria), NBC Studios, and CBS Studios, to name a few.

About Alzheimer's Association

The Alzheimer's Association leads the way to end Alzheimer's and all other dementia—by accelerating global research, driving risk reduction and early detection, and maximizing quality care and support. Our vision is a world without Alzheimer's and all other dementia.™  For more information, visit www.alz.org or call the 24/7 Helpline at 800.272.3900