Attention Newspapers re Climate Change and Newspaper Advertising Revenues
The Californer/10226926

SAN MATEO, Calif. - Californer -- Newspapers are in a very unique position to generate tremendous advertising revenues from in-depth coverage of the changes in our natural world throughout the seasons in the areas in which they publish.

Along these lines, Robert Barrows, President of an advertising agency called R.M. Barrows Advertising & Public Relations in San Mateo, California, has developed a proposal for a new kind of
Nature and Home type section that could generate very substantial revenues for newspapers, and it could be done by large and small newspapers in every city and town across the planet.

"These kinds of sections can be started immediately, says Barrows, and they could be done on a daily basis, a weekly basis, a monthly basis, a quarterly basis, and an annual basis, and there would be many downstream revenue possibilities, too."

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The proposal he has developed includes samples of copywriting and layouts that can help keep the content interesting, entertaining and informative, and it also includes a sample of the kind of money that many advertisers have previously been spending in nature and home type content.

The proposal is called "Money Grows on Trees and other Natural Scenes."

In addition to the "Money Grows on Trees" proposal, Barrows has also developed several other proposals that could also generate tremendous revenues for newspapers and multimedia companies.

Here is an overview of the scope of these other projects and promotions that could also generate tremendous advertising revenues for newspapers and multimedia companies:

Here are the proposals by name and by a brief description:

1) An Advertising Giveaway promotion that would be set up in a very special way that could generate a tremendous amount of new business starting immediately.

2) "Books as Magazines...Distributed through Newspapers"

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This proposal details a new model of book distribution that would be great for newspapers and book publishers of things like cookbooks, nature books, how-to books, travel books and "coffee-table" books.

Here are two web-based business projects:

3) One of the web-based business projects would be geared primarily toward Manufacturing and Retail companies.

4) One of the web-based business projects would be geared primarily toward the Entertainment Industry and Book Publishing companies, with applications to all kinds of businesses in general.

5) A very special kind of Valentine's Day Promotion and a very special kind of Halloween Promotion that could generate worldwide publicity, worldwide participation and tremendous advertising revenues from all over the globe.

For more information, contact Robert Barrows at R.M. Barrows, Inc.  Advertising & Public Relations at 650-344-4405.