City Launches Innovative Business Insights Tool to Support Long Beach Small Businesses
The Californer/10254632

Long Beach, CA ~ The City of Long Beach is continuing to expand its resources for local businesses with the launch of its Business Insights Tool, a free online resource that makes big data accessible for small businesses. The tool allows businesses to benchmark performance, optimize marketing, and analyze competitors, suppliers and underserved markets. To promote the new resource and help familiarize businesses with the platform, the City is hosting a Business Insights Tool workshop on Tuesday, Oct. 3.

Mayor Rex Richardson said "Small businesses play a vital role in our local community, adding to the diversity and culture of our city. I encourage entrepreneurs and our local small business owners to participate in this workshop and take advantage of the Insights data to find more customers and the best way to advertise their business."

The Business Insights tool is powered by SizeUp and can be accessed at longbeach.gov/businessinsights. It can be used by entrepreneurs looking to start their first business as well as seasoned business owners looking to expand their customer base. The tool can answer questions such as where should I start my business in Long Beach?, who are my competitors and how do I perform compared to them?, how can I find more customers?, and how do I identify the best places to locate and advertise my business?

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The free online workshop will be held in English with live Spanish interpretation available upon request with advanced notice. It will teach attendees how to conduct market research, discover potential customers and suppliers, and grow their business. Everyone who signs up for the workshop will receive a recording of the event even if they cannot attend live.

The City's BizCare team provides support for small businesses accessing resources such as grants, loans, technical assistance, etc., while Inclusive Business Navigators provide free business coaching services that incorporate Business Insights into their services. Assistance is available in multiple languages. This effort is made possible in part by the Long Beach Recovery Act which has allocated $940,000 in funding for BizCare Program support including free online business tools.

For more information about Department of Economic Development's programs or resources for local businesses visit longbeach.gov/economicdevelopment/ or follow @lbecondev or @longbeachcity on social media platforms such as Facebook, Instagram or X

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