The Californer - DMS Recognized For Its Steady Growth With Seventh Consecutive Spot On Inc. 5000 List As It Transitions From Private To Publicly Held Company

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NYSE-Traded Performance Marketing Company Celebrates Award For Company Growth As It Plots Further Expansion And Creates Value For Public Shareholders

CLEARWATER, Fla. - Californer -- Digital Media Solutions, Inc. (NYSE:DMS), a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand and marketplace solutions to connect consumers and advertisers, today announced it has been named to the annual Inc. 5000 list of the fastest growing companies for the seventh consecutive year. DMS was awarded this honor as it has transitioned from a private to a publicly traded company this summer, continuing its growth trajectory and market leadership within the digital marketing industry.

The distinguished Inc. 5000 list has become the hallmark of entrepreneurial success for private businesses and leaders, acknowledging the remarkable journeys of the fastest growing companies across the country. In its recent second quarter earnings announcement, DMS posted 3.4% quarter-over-quarter growth (QoQ) and 30% year-over-year (YoY) growth, driven by strength for its digital performance marketing solutions, while overall gross profit margin was above 30%. With its pay-for-performance model, DMS helps advertisers de-risk their marketing spend with a focus on customer conversions — which comes at an opportune time as the spend in digital online channels continues to outpace that of traditional offline and broadcast advertising.

"Becoming a public company changes many things, but our roots are not one of them. Our approach to business and our commitment to the needs of our employees and clients remains our number one priority," said Joe Marinucci, DMS CEO. "In our final year as a private company, it is both rewarding and motivating to end this chapter by being recognized, once again, on the Inc. 5000 list alongside fellow companies that have experienced tremendous growth. We're committed to continuing our strong history of growth as we now look to create value and returns for our public shareholders."

DMS recently completed its eleventh acquisition, welcoming SmarterChaos, a premier digital marketing and online performance management agency, along with SmarterChaos-owned She Is Media, a female-centric performance ad network. SmarterChaos joined DMS with a cemented foundation of success, recognized alongside DMS on this year's Inc. 5000 list, for growth achieved prior to the completed acquisition.

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"Both the recent acquisition of SmarterChaos and our transition to a public company are representative of DMS maintaining its big and growing mindset," said Fernando Borghese, DMS COO. "Our commitment to people, process and technology has benefited our employees, advertiser clients and partners throughout the years, and we look forward to building on our ability to provide customized, performance-based digital marketing solutions that provide direct accountability for every media dollar spent."

About Digital Media Solutions®

Digital Media Solutions, Inc. (NYSE:DMS) is a leading provider of technology and digital performance marketing solutions leveraging innovative, performance-driven brand direct and marketplace solutions to connect consumers and advertisers. DMS proprietary technology solutions, significant proprietary media distribution and data-driven processes help large brands steadily acquire more customers. For more information visit https://digitalmediasolutions.com.

Safe Harbor Statement

This press release includes "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. DMS's actual results may differ from its expectations, estimates and projections and consequently, you should not rely on these forward looking statements as predictions of future events. Words such as "expect," "estimate," "project," "budget," "forecast," "anticipate," "intend," "plan," "may," "will," "could," "should," "believes," "predicts," "potential," "continue," and similar expressions are intended to identify such forward-looking statements. These forward-looking statements include, without limitation, DMS's expectations with respect to its future performance and its ability to implement its strategy, including as they relate to the anticipated effects of the business combination between Leo Holdings Corp.and Digital Media Solutions Holdings, LLC (the "Business Combination"). These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results. Most of these factors are outside DMS's control and are difficult to predict. Factors that may cause such differences include, but are not limited to: (1) the inability to maintain the listing of DMS's common stock or warrants on the New York Stock Exchange; (2) the risk that the consummation of the Business Combination disrupts DMS's plans and operations; (3) the ability to recognize the anticipated benefits of the Business Combination, which may be affected by, among other things, competition, the ability of the combined company to grow and manage growth profitably and retain its key employees; (4) costs related to the Business Combination and being a publicly-traded company; (5) changes in applicable laws or regulations and the ability to maintain compliance with applicable laws or regulations; (6) the possibility that DMS may be adversely affected by other economic, business, and/or competitive factors, including: the ability to compete effectively for consumers and advertisers; the ability to successfully source and complete acquisitions and to integrate the operations of companies DMS acquires; the performance of DMS's technology infrastructure; the ability to protect DMS's intellectual property rights; the ability to maintain, grow and protect the data DMS obtains from consumers and advertisers; and the ability to maintain adequate internal controls over financial and management systems; and (7) other risks and uncertainties indicated from time to time in DMS's amended registration statement, filed on August 6, 2020, including those under "Risk Factors", and in DMS's other filings with the SEC. Some of these risks and uncertainties may in the future be amplified by the COVID-19 outbreak and there may be additional risks that we consider immaterial or which are unknown. It is not possible to predict or identify all such risks. DMS cautions that the foregoing list of factors is not exclusive. DMS cautions readers not to place undue reliance upon any forward-looking statements, which speak only as of the date made. DMS does not undertake or accept any obligation or undertaking to release publicly any updates or revisions to any forward-looking statements to reflect any change in its expectations or any change in events, conditions or circumstances on which any such statement is based.

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Contact:

Media Contact

Melissa Ledesma

(201) 290-2696

Mledesma@dmsgroup.com

Investor Contact

Edward Parker

(646) 677-1864

Edward.parker@icrinc.com