WOODLAND HILLS, Calif. - April 18, 2019 - Californer -- Gary Kerr joins Feedonomics as Director of Business Development. With nearly 12 years in ad tech – particularly in feed-driven marketing platforms – Gary brings an extraordinary volume of knowledge, expertise, and enthusiasm to the team. Prior to Feedonomics, Gary worked at Productsup, Google SearchAds360 (DoubleClick), Google Shopping, and Channel Intelligence.
Gary earned a BS in Business Management & Operations from Central Michigan University, followed by graduate studies at WMU Cooley Law School.
His expertise in product data feeds started in 2006 with Channel Intelligence, a tech company later acquired by Google in 2013.
"In those days, data feeds were really just for 'trucking' product data from a retailer's back-end database over to a handful of shopping channels," said Kerr. Adding, "But while ad technology is vastly improved, today's savviest retailers must now manage far more sophisticated feed-driven marketing strategies in order to compete. More sophisticated, and much more complex."
More on The Californer
"We are thrilled to welcome Gary to our team and look forward to helping our clients achieve better performance with Gary's extensive knowledge and insights," said Brian Roizen, Cofounder and Chief Architect of Feedonomics.
"Gary brings a wealth of experience to Feedonomics and we are proud that he has recognized us as being the leader in Feed Technology and providing the best full-service experience in the industry," added Shawn Lipman, Chief Executive Officer and Cofounder of Feedonomics.
# # #
About Feedonomics
Feedonomics is a full-service feed optimization platform that optimizes product data for hundreds of channels like Google Shopping, Amazon, and Facebook. Clients include over 30% of the top 1,000 Internet Retailers, including many leading advertising agencies, brands, and retailers like Merkle, Toms, Torrid, and Society6. Visit us at https://feedonomics.com for more information.
Gary earned a BS in Business Management & Operations from Central Michigan University, followed by graduate studies at WMU Cooley Law School.
His expertise in product data feeds started in 2006 with Channel Intelligence, a tech company later acquired by Google in 2013.
"In those days, data feeds were really just for 'trucking' product data from a retailer's back-end database over to a handful of shopping channels," said Kerr. Adding, "But while ad technology is vastly improved, today's savviest retailers must now manage far more sophisticated feed-driven marketing strategies in order to compete. More sophisticated, and much more complex."
More on The Californer
- FocalPoint Welcomes Certified Business Coach Greg Kearney
- A Children's Book Where The Baby Farts Bubbles!
- Jales De Mello, CEO of Aleph Group Inc. has been awarded the prestigious Presidential "E" Award
- United Premier Soccer League Announces Las Vegas Division Expansion with North Vegas Soccer Demilio
- U/Z Adds to Litigation and Intellectual Property Groups with New Additions
"We are thrilled to welcome Gary to our team and look forward to helping our clients achieve better performance with Gary's extensive knowledge and insights," said Brian Roizen, Cofounder and Chief Architect of Feedonomics.
"Gary brings a wealth of experience to Feedonomics and we are proud that he has recognized us as being the leader in Feed Technology and providing the best full-service experience in the industry," added Shawn Lipman, Chief Executive Officer and Cofounder of Feedonomics.
# # #
About Feedonomics
Feedonomics is a full-service feed optimization platform that optimizes product data for hundreds of channels like Google Shopping, Amazon, and Facebook. Clients include over 30% of the top 1,000 Internet Retailers, including many leading advertising agencies, brands, and retailers like Merkle, Toms, Torrid, and Society6. Visit us at https://feedonomics.com for more information.
Source: Feedonomics
Filed Under: Technology
0 Comments
Latest on The Californer
- df|MG releases SYFI 2 and Planet Earth Cinematic Sound Effect Libraries
- How to get google technical support number?
- On Her 5th CD, "Crowded Heart," Vocalist Judy Wexler Presents "Jazz Standards for the 21st Century"
- Turning Digital Advertising Into Content Equity for Brand Advertisers
- San Francisco: Mayor London Breed and Supervisor Gordon Mar Announce Agreement to Fully Fund Free City College
- 26th Annual Oxnard Salsa Festival Seeks Sponsors
- Sip & Shop at The Collection June 1st
- Don Glut's Tales of Frankenstein starring Mel Novak, Jim Tavare and more Wins Rondo Hatton Award
- California: Governor Newsom Announces Appointments
- Marianne's Momentum: New Poll Places Marianne Williamson Among Top 10 Presidential Candidates, Securing her place on the 2020 DNC Debate Stage
- San Francisco's Anh Lê: Unredacted Mueller Report A Must & Reclaim Democratic Values
- The Aspire Institute Launches New Workshop to Protect GCs From The Inevitable Economic Downturn
- Launch of VoltEdge™ Brings Fresh New Energy to Stagnant Game Accessory Category
- Allied Wallet Inc. Settles with FTC and Implements New Improvements
- Connecticut Entrepreneur Helps Los Angeles Homeless Have Access to Clean Clothes
- Point Source Audio Demos Dual Element Microphones for AV Pros at InfoComm 2019
- Greenshine New Energy Completely Overhauls Santa Monica Airport's Archaic Lighting Setup
- The History of Hybrid Studios' SSL Console
- UrsaLeo Welcomes Tim Joyce as Head of Engineering and Opens UK Office
- The Cerebral Palsy Foundation Releases New Universal Homes "Accessibility is Beautiful" Episode