For "Write a Business Plan Month"... During Covid...Every Month is "Write a Business Plan Month"
The Californer/10099649

SAN MATEO, Calif. - Californer -- TRADITIONALLY, THE MONTH OF DECEMBER IS "WRITE A BUSINESS PLAN MONTH"...BUT DURING COVID, EVERY MONTH IS "WRITE A BUSINESS PLAN MONTH"...

*And during Covid... every week is "Write a Business Plan Week"
*And during Covid...every day might as well be "Write a Business Plan Day" because everything can change so quickly in all kinds of business situations for all kinds of businesses in all kinds of industries...

*And when you are thinking about ways to help your company adjust to all the uncertainties and all the challenges of doing business during Covid...one of the FIRST things you should do is to take about an hour to read a booklet about some very easy-to-use advertising math that can help you make your advertising and marketing much more effective, in good times and in bad.

*The math is a very simple equation that actually lets you quantify the relationship between your advertising and sales, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk.

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*The math is called "The Barrows Popularity Factor."

It was developed by Robert Barrows, President of an advertising agency called R.M. Barrows, Inc. Advertising & Public Relations in San Mateo, California.


"The math will give you more of the information you need to make key marketing decisions with far less risk, he says, and businesses of all kinds can use the math to help them increase their sales, increase their profit and decrease their risk."

So, whether you are trying to plan your advertising for the rest of this year, or for the first quarter of next year, or whether you are trying to plan your advertising program week by week, month by month, or for the entire year, the best place to start is to start analyzing the effectiveness of your past and current advertising with the math in 'The Barrows Popularity Factor,' says Barrows. It will give you very objective answers as to which advertising copy and which advertising media are producing the best results."

The math and how to use it are explained in a booklet he wrote called "The Barrows Popularity Factor" that you can download for $4.95 at www.barrows.com