H&M UNVEILS NEW FLAGSHIP STORE AT THE ORIGINAL FARMERS MARKET IN LOS ANGELES
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LOS ANGELES, Aug. 21, 2025 ~ Los Angeles, CA - H&M, the popular fashion retailer, has officially opened its newest flagship store at The Original Farmers Market in Los Angeles. The store, located at 3rd and Fairfax, spans approximately 15,000 square feet across two floors and offers a full assortment of womenswear and menswear. This marks the first of several new stores planned for Los Angeles this year.

The new store introduces a new format for H&M in the US market and showcases a variety of fashion-forward trends. To celebrate the grand opening, H&M hosted a special ribbon cutting ceremony with Paris Hilton as the guest of honor. Hilton was seen wearing new H&M pre-fall arrivals - a long-sleeve lace blouse and grommet-detailed black skirt paired with H&M accessories.

The flagship store features upgraded interiors and enhanced service features to create a seamless and inspirational shopping experience for customers. Each element works together to create a gallery-like atmosphere where every room, window, and display tells a unique fashion narrative. Some of the interior upgrades include translucent display walls, fluted stucco surfaces for texture and warmth, and modular fixtures that allow for multiple fashion narratives to be showcased simultaneously.

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"We are thrilled to debut at The Original Farmers Market as part of our expansion in Los Angeles," said Michael Beaumont, Head of Expansion for H&M Americas. "This flagship location offers an elevated shopping experience that complements our strong fashion assortment and creates an inspirational environment for our customers."

Behind the scenes, the smart store operates on RFID-enabled systems to ensure precise stock accuracy and enable quick item location within the store. This technology also supports faster replenishment from the stockroom to the sales floor. Customers can also take advantage of in-store pickup for online orders or use mobile checkout for a seamless shopping experience.

To celebrate the opening day, the first 150 shoppers in line received an H&M gift card valued between $15 and $200. Loyalty members also received locally inspired giveaways, including a custom limited-edition bag designed by LA artist Alec Egan. Additionally, customers were treated to exclusive treats from local food and beverage partners such as Figure 8 Tea, Wanderlust Creamery, and Levain Bakery.

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This new store opening reflects H&M's continued investment in the Los Angeles market. It follows the success of their recent H&M&LA Festival, which featured performances by Doechii, Robyn, PinkPantheress, and more. The brand also has an ongoing LA-focused marketing campaign featuring Julez Smith, Amelia Gray, Tue Nguyen, and others.

After the launch at The Original Farmers Market, H&M plans to further expand its presence in the LA area with new stores at Beverly Center, Brea Mall, and for the first time in Beverly Hills at 370 North Beverly Drive. Next month, H&M will also unveil a new flagship store at BLVD in Las Vegas.

Fashion lovers can now visit the new H&M flagship store at The Original Farmers Market to shop their full assortment of womenswear and menswear collections. For images of the grand opening event and store interior, please click HERE. Photo credit: Getty for H&M.

For more information or media inquiries about H&M's expansion in Los Angeles or other locations across America, please contact [insert email address].
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