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Have You Just Started A Business and Don't Have Customers to Leave Video Testimonials?
LOS ANGELES - Californer -- Have You Just Started A Business and Don't Have Customers to Leave Video Testimonials?
It's a bit of a catch 22.
You want product testimonials but you haven't sold any products yet to get them.
What do you do?
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product.
Testimonials have reached an all-time high in importance as the internet is now full of reviews. Websites such as Yelp!, Google Maps, TripAdvisor, are loaded with testimonials that move new customers to take action and purchase.
We know the benefits of having good testimonial videos:
Your new customers connect with them and are more prone to purchase your product or service.
More on The Californer
Yes! Nothing converts sales quite like testimonial videos. According to stats approximately 92% of consumers look up user reviews and testimonials when shopping,
According to Robert B. Cialdini, PH.D. there is nothing better for social proof than personal testimonials.
Incorporating video testimonials can benefit your brand tremendously.
FTC
Under 15 U.S. Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties "using unfair or deceptive acts or practices in or affecting commerce." This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.
Click the link below to get FTC Compliant Videos:
http://www.endorsementvideo.com
It's a bit of a catch 22.
You want product testimonials but you haven't sold any products yet to get them.
What do you do?
In promotion and advertising, a testimonial or show consists of a person's written or spoken statement extolling the virtue of a product.
Testimonials have reached an all-time high in importance as the internet is now full of reviews. Websites such as Yelp!, Google Maps, TripAdvisor, are loaded with testimonials that move new customers to take action and purchase.
We know the benefits of having good testimonial videos:
Your new customers connect with them and are more prone to purchase your product or service.
More on The Californer
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Yes! Nothing converts sales quite like testimonial videos. According to stats approximately 92% of consumers look up user reviews and testimonials when shopping,
According to Robert B. Cialdini, PH.D. there is nothing better for social proof than personal testimonials.
Incorporating video testimonials can benefit your brand tremendously.
FTC
Under 15 U.S. Code § 45, the Federal Trade Commission (FTC) has the power to stop and penalize parties "using unfair or deceptive acts or practices in or affecting commerce." This makes it a crime to break official rules imposed by the FTC. And the FTC forbids the use of fake testimonials.
Click the link below to get FTC Compliant Videos:
http://www.endorsementvideo.com
Source: PaidLetter.Com
Filed Under: Advertising
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