IFYA Launches 2022 National Frozen Yogurt Consumer Survey
The Californer/10209017

LOS ANGELES - Californer -- The International Frozen Yogurt Association (IFYA) is sponsoring the National Frozen Yogurt Consumer Survey to understand the state of the US frozen yogurt market from the perspective of consumers.

The online consumer survey is open from September 12, 2022 to September 30, 2022. The survey includes questions about loyalty, current froyo consumption, future froyo consumption, and frozen yogurt attitudes and preferences. Survey respondents will be entered into a random drawing to win $25 froyo shop gift cards. Five winners will be selected. The survey is open to anyone over 13 who lives in the US.

Take the National Frozen Yogurt Survey at tinyurl.com/2022froyosurvey

"This is the sixth time we've surveyed froyo consumers. While most of the questions are the same this year, we've made a few changes, including adding questions about pricing and price sensitivity, to reflect rising prices. We're excited to see the results of the survey and to share those results with frozen yogurt shops," said Susan Linton, President of the International Frozen Yogurt Association.

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Frozen yogurt shop operators (and others who are interested in the survey results) who share the consumer survey invitation will receive the results of the consumer survey. To share the survey invitation, simply share the pinned Facebook post  (https://www.facebook.com/froyoassociation/), survey Tweet (@froyogirl) or Instagram survey post (@froyoassociation) by 9/28/22 using a public profile. After sharing, send a DM with your email address.

About the International Frozen Yogurt Association

The International Frozen Yogurt Association (IFYA) serves as an unbiased source of support and information for current and prospective frozen yogurt store operators. The Association sets and promotes standards to elevate the quality of frozen yogurt stores through the Swirl of Honor™ program. IFYA represents frozen yogurt shops, suppliers and consumers across the world. Visit the IFYA website, http://internationalfrozenyogurt.com/, for additional information.