InnoVision Marketing Group Selected as Agency of Record For Beloved Tennessee-Based Restaurant, Buddy's bar-b-q
The Californer/10276566

SAN DIEGO, April 12, 2024 ~ San Diego-based advertising agency, InnoVision Marketing Group, has been selected as the agency of record for Buddy's bar-b-q, a popular East Tennessee fast-casual restaurant. The partnership between the two companies will focus on developing a comprehensive marketing and communications strategy to support Buddy's bar-b-q's rebranding campaign and expansion plans throughout the southern United States.

Buddy's bar-b-q has been a staple in Knoxville since 1972, offering a variety of slow-cooked meats and regional favorites like hush puppies and hot fudge cake. With 19 locations in Tennessee, the restaurant is now looking to expand into new markets and showcase its successful franchise model.

According to Mark Lemoncelli, Co-Owner & CEO of the Buddy's Family of companies, their success over the past fifty years has been built on providing fresh, hickory smoked bar-b-q with fast and friendly service at an affordable price. He expressed excitement about partnering with InnoVision Marketing Group, stating that their expertise in the fast-casual dining sector will strengthen the Buddy's brand and drive future growth.

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InnoVision Marketing Group is a full-service agency that offers a range of marketing services for various industries including airports, automotive, healthcare, retail, and more. They will work closely with Buddy's bar-b-q to develop a rebranding strategy and oversee all marketing efforts such as branding, traditional advertising, digital media, public relations, social media, and video production. The agency will also launch a new creative campaign in Knoxville to promote the revamped brand.

Ric Militi, CEO & Executive Creative Director at InnoVision Marketing Group expressed his admiration for Buddy's bar-b-q as a heritage brand deeply rooted in the community. He noted their commitment to tradition, family values, and quality food as key factors that have contributed to their enduring success. Militi also highlighted InnoVision's experience in franchising marketing, making them the ideal partner to support Buddy's bar-b-q's expansion goals.

In addition to Buddy's bar-b-q, InnoVision Marketing Group represents three other fast-casual brands and has recently started offering franchising opportunities to its clients. This expertise in the franchising and fast-casual industry positions them as a valuable strategic partner for Buddy's bar-b-q.

For more information on Buddy's bar-b-q, visit their website at To learn more about InnoVision Marketing Group, please visit their website or email [email address].
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