Introducing Shutterstock ImageAI, Powered by Databricks: An Image Generation Model Built for the Enterprise
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New text ~ Databricks, a leading Data and AI company, has joined forces with Shutterstock, Inc., a global creative platform, to introduce Shutterstock ImageAI, Powered by Databricks. This innovative text-to-image Generative AI model is specifically designed for enterprise use and has been built using the advanced capabilities of Databricks Mosaic AI. The model has been exclusively trained on Shutterstock's world-class image repository, ensuring high-quality and trusted images that are tailored to meet specific business needs.

Traditionally, organizations have had limited options when it comes to obtaining high-quality images for their collateral, websites, applications or campaigns. They either had to search through a repository of licensable assets or embark on a production effort. With the rise of AI-generated images, companies now have another option. However, these models are often trained on data that may not meet enterprise standards like Shutterstock's data does. Additionally, they may not be integrated into enterprise applications, lacking the necessary data governance and observability that corporations require.

Shutterstock ImageAI addresses these challenges by enabling companies to use AI to quickly and confidently create new high-resolution images that are commercially viable. This is made possible because the model was trained entirely on Shutterstock's trusted collection of curated images. The high-quality image generation model was built on the Databricks Data Intelligence Platform with Mosaic AI tooling. Leveraging the security, reliability and speed of Mosaic AI Model Training, Shutterstock and Databricks were able to pre-train ImageAI from scratch in just weeks. Furthermore, Databricks customers can easily integrate ImageAI with their existing enterprise-wide data governance policies using Mosaic AI Model Serving.

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Naveen Rao, Vice President of AI at Databricks stated that "At Databricks, we believe that companies can and should be in the driver's seat when it comes to building their own custom GenAI models on their data." He also expressed his excitement about Shutterstock's decision to build their production-quality, text-to-image model on top of the Databricks Data Intelligence Platform. He added that Databricks has already trained thousands of custom models for their customers and expects more leaders like Shutterstock to build models powered by Databricks.

Aimee Egan, Chief Enterprise Officer at Shutterstock, also shared her excitement about the partnership with Databricks to bring ImageAI to life. She emphasized their commitment to advancing responsible AI and providing customers with innovative tools that enhance their creative workflows. Egan stated that ImageAI creates trusted visuals that businesses can own and offers unparalleled customization and safety for enterprise use. She also mentioned that customers can be protected by Shutterstock indemnification, making it a significant step forward in the integration of AI in content creation.

Some of the benefits of using Shutterstock ImageAI, Powered by Databricks include trusted outputs, adaptability to unique business requirements, and secure integration with enterprise applications. Organizations can generate images with confidence knowing that the model was trained on Shutterstock's proprietary and vetted image repository. They also have the option to receive indemnification on outputs for added protection. Within seconds, organizations can generate high-quality images tailored to their specific needs. In the future, they can fine-tune the model with their corporate brand identity using Databricks Mosaic AI Model Training. Additionally, ImageAI is available in Databricks, allowing enterprises to integrate it as an API call into their applications while benefiting from automatic governance and monitoring.

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Enterprises looking to differentiate themselves and deliver unique experiences for their customers through Generative AI can efficiently build their own custom models using the Databricks Data Intelligence Platform.

Shutterstock ImageAI, Powered by Databricks is now available in private preview on Databricks Mosaic AI Model Serving and live on To learn more about this innovative tool, visit the Shutterstock ImageAI page.
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