KCRW, WBGO, AND KUT PARTNER WITH SOUNDSTACK TO POWER LIVE STREAMING
The Californer/10287935

PITTSBURGH, Aug. 8, 2024 ~ SoundStack, the leading audio-as-a-service (AaaS) company, has announced exciting partnerships with some of the most prestigious public radio groups in history. KCRW (Los Angeles), WBGO (Newark), KUT (Austin), and KUTX, its full-time music service, have joined forces with SoundStack to deliver their live streams to millions of listeners through the company's innovative platform.

Tejal Ajmera, CFO/CSO of KCRW, expressed her enthusiasm for this collaboration, stating that "KCRW is excited to join forces with SoundStack as we continue our commitment to deliver compelling audio that resonates with our diverse audience." She believes that this partnership will leverage SoundStack's expertise in digital media to enhance KCRW's storytelling capabilities.

In addition to carrying National Public Radio (NPR) programming, each station produces some of the most unique and renowned shows in radio. These include KCRW's Morning Becomes Eclectic, WBGO's Jazz Night in America, and KUT's In Black America.

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SoundStack Hosting and Delivery is designed to make it easier for all types of audio publishers – from radio groups to podcast networks – to provide seamless listening experiences for their large and loyal audiences. This functionality is made possible by SoundStack Engine, a content delivery network (CDN) that offers real-time global audio orchestration with nine points of presence worldwide and an array of automation tools for simple streaming management.

Moreover, several stations will also benefit from SoundStack Insights – a feature that provides historical and real-time listening data, heat mapping of listenership around the world, streaming trends for performance monitoring, and more. Additionally, all stations will have direct access to SoundStack's collaborative solutions engineering and service teams.

Steven A. Williams, President and CEO of WBGO, expressed his excitement about this partnership by saying that "for WBGO, SoundStack is a gift from the gods of digital technology." He believes that SoundStack's thorough and transparent data insights, as well as its easy accessibility, make it the perfect bridge for efficient and effective maintenance and distribution of their digital assets.

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Todd Callahan, Technology Director of KUT/KUTX, also shared his thoughts on working with SoundStack. He stated that "KUT's streaming audience is only getting bigger and broader," and working with SoundStack allows them to reliably reach beyond their market. He also highlighted the importance of the redundancy added by SoundStack's CDN, which ensures that their daily news show, the Texas Standard, can be heard nationwide, and KUTX's "Austin Music Experience" can be enjoyed worldwide. Callahan also mentioned that the real-time streaming data provided by Insights is a favorite among their program director.

Jon Stephenson, CEO of SoundStack, expressed his pride in powering live streaming for some of the most famous public radio stations in history. He acknowledged the unique and critical role that public radio plays in people's lives and stated that he is honored to have these stations entrust SoundStack to continue enriching so many lives through their amazing programming.

With these partnerships in place, SoundStack is poised to revolutionize the audio industry by providing seamless listening experiences for millions of listeners worldwide.

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