G-Mana and VisualOn Launch Interactive SSAI for OTT & CTV, Unlocking New Revenue Opportunities
The Californer/10325061

CUPERTINO, Calif. - Californer -- TEL AVIV, Israel — G-Mana (IBC booth 5.B19), an ad-tech innovator for OTT and CTV, G-Mana has partnered with VisualOn (Hall5.A55), a leader in premium video playback, to launch interactive SSAI. The solution combines VisualOn's Adflow with G-Mana's SSAI platform and Ad Solutions, enabling publishers and FAST channels to deliver high-impact ads with broadcast-grade reliability. It supports overlays, L-shapes, picture-in-picture, underlays, and sponsorships—stitched server-side for a smooth, buffer-free experience—while optimizing fill, pricing, and yield across direct and programmatic demand.

"Interactive SSAI turns passive ad breaks into two-way, screen-native experiences—without compromising stream quality," said Eran Yahalomi, CEO, G-Mana. "Together with VisualOn, we've made it turnkey for broadcasters, sports streamers, and FAST operators to grow revenue, improve viewer experience, and gain real-time transparency—all in one workflow."

More on The Californer

• South Coast AQMD Launches $21 Million GO ZERO Program
• Warm the Bay: Beats 4 Hope's Jackets & Jams Coat Drive Returns on September 20
• Wise Business Plans Expands Professional Business Plan Writing Services in Sacramento, California
• Harvest Properties/Stockbridge Acquire 380K-SF Office Campus in San Mateo, CA
• Dinosaur Discovery Tour and Train Ride

Publishers want interactivity without trade-offs," said Yang Cai, CEO of VisualOn. "Our work with G-Mana's SSAI provides a scalable way to deliver interactive ads with the quality audiences expect from premium streaming.

How It Works

• Player-ready by VisualOn: VisualOn's Adflow playback integration ensures accurate ad signaling, interactivity, and measurement on the client—so interactive formats render consistently across target devices.
• Seamless SSAI by G-Mana: G-Mana detects ad markers, transcodes creative, fetches demand in real time, and stitches ads into HLS/DASH manifests—maintaining broadcast-quality delivery and rule compliance.
• Monetization by G-Mana Ad Solutions: The G-Mana Ad Solutions unit orchestrates business rules, sponsorships, and programmatic demand to maximize eCPM and ad break monetization while honoring brand safety, targeting, and frequency goals.

What Customers Get

• Revenue lift: High-impact formats and smarter break management to capture incremental ARPU from existing inventory.
• Viewer-first delivery: Server-stitched ads preserve stream continuity; interactive layers align with content to sustain engagement.
• Transparency & control: Real-time analytics illuminate ad performance and viewer behavior across SSAI and player events.
• Faster time to value: Streamlined deployment—no player rewrites or SDK sprawl; cloud-driven workflows minimize integration burden.

Built for Today's OTT Realities

More on The Californer

• California, Oregon, and Washington to launch new West Coast Health Alliance to uphold scientific integrity in public health as Trump destroys CDC's credibility
• Pearl Meyer Adds Managing Director Will Cockle To Its Growing Technology Executive Compensation Practice
• Hollywood In Pixels Announces Honorees for The 8th Silver Pixel Awards, Celebrating a Decade of Digital Innovation
• RUNWAY Transitions to RUNWAY Roots: Celebrating a Transformative Journey Towards Reparative Finance
• Seth Tilton Joins Berkshire Hathaway HomeServices Hilton Head Bluffton Realty

The joint solution addresses industry pain points—transparency gaps, complex deployments, limited ad format variety, and suboptimal break management—by unifying SSAI, interactive formats, and monetization. It's designed for traditional broadcasters, FAST channels, live sports and events, operators/telcos, OTT platforms, and OTT tech integrators.

Availability
The G-Mana × VisualOn interactive SSAI solution is available today for select partners, with broader availability rolling out this quarter. To request a demo or integration guide, contact info@g-mana.com. Visit VisualOn at 5.A55 for a hands-on demo.

Media Contacts
G-Mana
Erez Gross, CBO — info@g-mana.com
VisualOn
Savi Shi, Marketing Director — savi@visualon.com