Trending...
- The 2025 ESPY Awards After Party- Presented by Poppi & High Noon
- General Auction Company Announces August 8th Auction- Now Accepting Consignments
- $53 Million Company Valuation Investment with Majority Acquisition Option, Plus New Stock CUSIP Supporting Brand Transition of Fan Engagement Company
SAN ANTONIO - Californer -- Marketing Initiative Worx founder and CEO Liz Papagni has launched a new service, My CMO, for local and national small to medium businesses in need of Fractional CMO services. Papagni is a leading brand and marketing strategist who has worked with companies of all sizes, in a variety of industries. She has also recently released the second edition of her bestselling book, Your Marketing Road Map.
A Fractional CMO helps companies fill an essential role in their organizations. Companies may be experiencing significant growth and need part-time marketing executive guidance to scale their business, or have made heartbreaking layoff decisions due to the pandemic that leave their company in need of leadership without the full-time salary budget in place.
Papagni says she started My CMO in the wake of the current economic uncertainty for several reasons, but most importantly, "For a fraction of the cost—and in a fraction of the time—a Fractional CMO can provide key leadership collaboration to help drive more revenue and solidify internal infrastructure—a win-win for organizations."
More on The Californer
As a Fractional CMO, Papagni helps create and execute go-to market marketing strategies and plans, including lead and revenue generation; and establishes KPIs, analysis, and optimization reporting, enabling visibility, accountability, and the ability to make data-driven decisions. In accordance with clients' budgets, My CMO will also hire, manage, and oversee each client's team, or use their extensive network of seasoned experts in all marketing disciplines for plan execution.
For longer-term My CMO clients, Papagni builds internal marketing processes and frameworks, creating sustainable foundations for continued success. Regardless of My CMO's tenure with any client, Liz Papagni deliversexceptional value, knowledge, expertise and cooperation to senior management teams.
Learn more about My CMO by visiting the website.
More on The Californer
###
About Liz Papagni:
Liz Papagni is a leading brand and marketing strategist and CEO of Marketing Initiative Worx, Inc. As a marketing expert, she has launched and propelled brands for a range of clients, from Fortune 500 companies to small emerging businesses, developing killer brand strategies and marketing plans that take her clients' businesses to the next level. Liz serves as a Fractional CMO for companies that need the marketing strategy, planning, and execution a full-time Chief Marketing Officer and marketing team brings, but at a fraction of the cost. She is also a speaker on the topics of marketing and branding, and provides regular educational articles, tips, and how-to's on her Marketing Insights blog at marketingiw.com.
A Fractional CMO helps companies fill an essential role in their organizations. Companies may be experiencing significant growth and need part-time marketing executive guidance to scale their business, or have made heartbreaking layoff decisions due to the pandemic that leave their company in need of leadership without the full-time salary budget in place.
Papagni says she started My CMO in the wake of the current economic uncertainty for several reasons, but most importantly, "For a fraction of the cost—and in a fraction of the time—a Fractional CMO can provide key leadership collaboration to help drive more revenue and solidify internal infrastructure—a win-win for organizations."
More on The Californer
- Laube Titanium to Attend MADE Bike Show in Portland, Oregon
- A Century of Compassion: Butte Humane Society Hosts 114th Anniversary Gilded Garden Gala
- United Set to Hire More Special Olympics Athletes As Customer Service Ambassadors
- Exelon Leader Tamla Olivier Named 2025 Technologist of the Year by Waves of Change STEM Conference
- KIDZ BOP RELEASES BRAND NEW ALBUM 'KIDZ BOP 51' FEATURING HITS "APT" & "PINK PONY CLUB"
As a Fractional CMO, Papagni helps create and execute go-to market marketing strategies and plans, including lead and revenue generation; and establishes KPIs, analysis, and optimization reporting, enabling visibility, accountability, and the ability to make data-driven decisions. In accordance with clients' budgets, My CMO will also hire, manage, and oversee each client's team, or use their extensive network of seasoned experts in all marketing disciplines for plan execution.
For longer-term My CMO clients, Papagni builds internal marketing processes and frameworks, creating sustainable foundations for continued success. Regardless of My CMO's tenure with any client, Liz Papagni deliversexceptional value, knowledge, expertise and cooperation to senior management teams.
Learn more about My CMO by visiting the website.
More on The Californer
- Be Part of the World's Largest Art Biennale | Moons, Castles, Trees | Copenhagen Chronotopes
- California sends more search and rescue crews to Texas
- YourEggs Is Leading the Way in Providing Access to the Best Asian Egg Donors to Families Worldwide
- California: Governor Newsom and Acting Governor Kounalakis honor fallen CDCR Parole Agent
- California sues to stop Trump's politically motivated attack on high-speed rail
###
About Liz Papagni:
Liz Papagni is a leading brand and marketing strategist and CEO of Marketing Initiative Worx, Inc. As a marketing expert, she has launched and propelled brands for a range of clients, from Fortune 500 companies to small emerging businesses, developing killer brand strategies and marketing plans that take her clients' businesses to the next level. Liz serves as a Fractional CMO for companies that need the marketing strategy, planning, and execution a full-time Chief Marketing Officer and marketing team brings, but at a fraction of the cost. She is also a speaker on the topics of marketing and branding, and provides regular educational articles, tips, and how-to's on her Marketing Insights blog at marketingiw.com.
Source: Little Red Writing
0 Comments
Latest on The Californer
- WonderDays Launches the UK's First AI Experience Gift Finder – Gifting Just Got So Much Easier!
- CelluHeal™ Launches Full Line of Advanced Wound Dressings for Online Purchase in the USA, Canada, and Beyond
- California: Governor Newsom responds to Trump's latest gift to China: Defunding America's only high-speed rail
- California: Governor Newsom announces appointments 7.16.25
- California: Governor Newsom calls on Trump to end Los Angeles militarization, shares community resources
- City of Long Beach to Host Compost and Recycling Ambassador Program
- AMAZON DRIVERS IN CITY OF INDUSTRY JOIN THE TEAMSTERS
- Silva Construction Details Common Home Renovation Mistakes and How to Avoid Them
- Governor Newsom invites LA Fire survivors to continue shaping rebuilding efforts through Engaged California
- DOGUE Magazine and CoverDogs Announce Series A to Redefine Modern Pet Culture
- Voices for Humanity Treks High into the Himalayas to Deliver the Way to Happiness with Meena Sharma
- Nonprofit innovator named Mensa Executive Director
- Following Trump cut to LGBTQ youth suicide hotline, California steps up to fill the gap
- Yasmine Roulleau named Managing Director in Vancouver, Canada
- Chasing Elizabeth Taylor — The Dazzling True Story Behind the Queen of Diamonds Now Available in Limited-Edition Hardcover
- Swim Up Hill Animation Premieres Pilot Episode of "The Adventure of Swim Up Hill"
- LOS ANGELES TEAMSTERS AT METRO TRANSIT RATIFY FIRST CONTRACT
- Calmwater Capital Funds $22.8 Million Loan to Refinance Retail Complex in Park City
- From Barrio to Transgender Pioneer: Chapter 14 Personal Injustices Faced by the Protagonist
- Blacksmith InfoSec and Liongard Launch Strategic Integration to Simplify MSP Compliance Audits