Trending...
- New Advanced AI Voice Companion Offers Affordable Mental Health Support — When You Need It Most
- Mystery Meets Menu: New Cookbook Offers a Delicious Twist on Sherlock Holmes Adventures
- California: Ready for the summer: Governor Newsom announces lifesaving heat-ranking tool, invests $32 million to help communities combat extreme heat
Brand strategist Rande Vick unveils a bold new framework that blends neuroscience, storytelling, and strategy—designed to help businesses break through the noise and build truly unforgettable brands.
LOS ANGELES - Californer -- In a world saturated with "authentic" content and copycat design, strategist Rande Vick isn't holding back. His new book, NeuroBranding: The Brain-Based Method to Make Your Brand Unforgettable, launches today with a bold promise: most branding doesn't fail because it's bad—it fails because it's forgettable.
Drawing on groundbreaking neuroscience and real-world brand strategy, NeuroBranding introduces a method that combines immersive experiences, subconscious triggers, and narrative design to create brands that actually stick in the human brain.
"We're taught to fight for attention," says Vick. "But attention fades. Memory sells."
Inspired by the work of neuroscientists like Dr. Paul Zak and cognitive researchers like Uri Hasson, NeuroBranding explains how trust, immersion, and story can wire your brand into long-term memory—where real loyalty lives.
More on The Californer
Key insights include:
Vick, founder of the California-based Vick Agency, has helped brands in industries from professional services to musical instruments stand out through bold, story-first strategies. With NeuroBranding, he's codified the framework into a practical system for business leaders, creatives, and marketers alike.
The book is available now on Amazon in Kindle and paperback formats. https://a.co/d/c4ZvRB0
About the Author
Rande Vick is the creator of the NeuroBrand Method™ and founder of Vick Agency, a boutique consultancy that blends strategy, storytelling, and brain science to help brands cut through noise and build emotional resonance. He is a speaker, strategist, and former recording artist with two decades of experience in branding and creative industries.
vickagenncy.com
Drawing on groundbreaking neuroscience and real-world brand strategy, NeuroBranding introduces a method that combines immersive experiences, subconscious triggers, and narrative design to create brands that actually stick in the human brain.
"We're taught to fight for attention," says Vick. "But attention fades. Memory sells."
Inspired by the work of neuroscientists like Dr. Paul Zak and cognitive researchers like Uri Hasson, NeuroBranding explains how trust, immersion, and story can wire your brand into long-term memory—where real loyalty lives.
More on The Californer
- Coinbase recommends using Winner Mining Classic hashrate for the benefit of everyone
- Charming Mountain Retreat Hits the Market – A Cozy Escape for All Seasons
- Nieves Ministries Leads with Faith to Fortify Safety, Education, and Puerto Rican Culture in Colorado
- San Francisco Hometown Star Terri J. Vaughn Hits Streaming Highs in Tyler Perry Studios "She the People" on Netflix
- Study: 78% of US Workers Have Chronic Conditions Despite Falling Disability Claims
Key insights include:
- Why most marketing tactics ignore how memory and emotion actually work
- How to build subconscious associations through brand touchpoints
- Why storytelling is more than content—it's a neurobiological event
Vick, founder of the California-based Vick Agency, has helped brands in industries from professional services to musical instruments stand out through bold, story-first strategies. With NeuroBranding, he's codified the framework into a practical system for business leaders, creatives, and marketers alike.
The book is available now on Amazon in Kindle and paperback formats. https://a.co/d/c4ZvRB0
About the Author
Rande Vick is the creator of the NeuroBrand Method™ and founder of Vick Agency, a boutique consultancy that blends strategy, storytelling, and brain science to help brands cut through noise and build emotional resonance. He is a speaker, strategist, and former recording artist with two decades of experience in branding and creative industries.
vickagenncy.com
Source: Vick Agency
Filed Under: Marketing
0 Comments
Latest on The Californer
- California: Over 300 firefighting and law enforcement graduates add to state's public safety force
- Waterfront Toastmasters Celebrates Official Charter with Public Launch Party in West Sacramento
- Long Beach: City Provides Tips to Prevent Mosquito-Borne Diseases
- Annual Long Beach Walk4Hearing Empowers People with Hearing Loss on May 31
- City Unions Slam Mayor Lurie's Budget: "This is the budget Airbnb wants."
- Deadline Extended: More Time to Submit Your Proposal for the OpenSSL Conference 2025
- "We Don't Give a Crap About Interest Rates." Baby Boomers are Flexing Their Equity Muscles
- Moorpark College Joins Forces with Lifetech Resources to Support Student Well-being
- "We are all going to die:" 6 catastrophic ways Trump's Big Ugly Bill threatens Californians
- Pulitzer Prize Nominated Lauren Coyle Rosen Releases New Album, Covers and Veils in Blue
- California: Building on billions announced earlier this month, Governor Newsom makes $800 million available in new Prop 1 grants
- Detroit Grand Prix High Profile Media Exposure, $100 Million Financing for Major Acquisition & Growth Strategy; Remote Lottery Platform: Lottery.com
- Les Franklin Is Releasing New Music Thru Sparta-MRE Entertainment LLC
- As Trump cuts U.S. Forest Service, California deploys an extra $72 million to reduce wildfire risk and 'rake the forest,' fast-tracks critical projects
- Tomorrow's World Today Shines Bright with Four Telly Awards at the 46th Annual Telly Awards
- Flexi-View Lending Closes $9.5 Million Commercial Loan for Property Acquisition in Dallas, TX
- Nationwide Boiler Raises More Than $71,000 at 44th Annual Charity Golf Tournament
- Technologies that could save the ocean and the climate (Part 9)
- PODS® Local Provides Budget-Friendly Closet Organization Ideas
- "A Hot Set" Unveils AHS Awards IntraWiki: A Comprehensive Digital Awards Archive