Why Traditional PR Is Failing Authors—And What Works Instead
The Californer/10314699

SAN MATEO, Calif. - Californer -- The Bestseller Book Launch Team, led by Betty Withrow, founder of The Writer's Launchpad, and Joie Gharrity, founder of Joie G 113, is turning the world of public relations on its head. For authors navigating today's competitive landscape, the team argues that traditional PR firms are no longer the answer. "Traditional PR firms treat clients like transactions, not people," says Withrow. "Authors deserve an approach that prioritizes connection and care over profit margins."

Gritty, disruptive, and heartfelt, the Media Outreach Program embraces a hands-on philosophy. Gharrity elaborates, "It's about breaking free from the impersonal strategies PR firms have relied on for too long. Real success comes from meaningful conversations and tailored strategies—not cookie-cutter press releases."

A Game-Changing Media Strategy

More on The Californer

• Coastal Business Systems Hosts 2025 Tech Show to Drive Innovation and Operational Excellence
• ReProp Financial Expands Footprint with Acquisition of Z Loan & Investment in Zephyr Cove, Nevada
• City of Long Beach Launches InsideLB News
• Marin Community Clinics Honors Three Community Health Champions
• Helping California Nonprofits Thrive with Strategic Funding Plans

The Media Outreach Program stands out by replacing outdated methods with a personalized, human-first approach. It's designed to help authors increase visibility, connect with audiences, and achieve long-term impact.

Highlights of the program include:

• Tailored targeting: Insightful strategies based on demographics, interests, and media preferences.
• Multi-pronged campaigns: Social media, email outreach, influencer partnerships, and custom press materials.
• Flexible timeline: A 12-week schedule designed to evolve based on client needs and campaign outcomes.

Why Authors Are Saying Goodbye to Traditional PR

The Bestseller Book Launch Team believes the one-size-fits-all model of traditional PR no longer serves authors in the age of direct audience engagement. Their program champions authenticity, collaboration, and hands-on expertise that AI-driven tools and formulaic PR strategies simply cannot provide.

"Authors crave personal investment from their media teams," explains Withrow. "We roll up our sleeves and work alongside our clients every step of the way. That's how true success happens." Gharrity adds, "This isn't just PR—it's a movement to make authors feel heard, valued, and empowered."

More on The Californer

• The Pala Band of Mission Indians Breaks Ground on New Super Mart & Fuel Station, Creating Jobs and Expanding Access to Fresh Food, Fuel, and Services
• Colorado Scenthound Locations Partner with Humane Colorado to Give Adopted Dogs a "Clean Start"
• IEI Unveils FDA-Certified EndoCap-3588 for Legacy Endoscopy Upgrades
• Benchmark International Successfully Facilitated the Trans BT Ad Art, Inc. and Vision Sign, Inc
• Endoacustica Europe Unveils iPhone 13 Pro Max Spy Phone—Pure Hardware, Zero Software Changes

The Call to Redefine Media Outreach

Withrow and Gharrity invite authors to step into the future of media engagement. Forget the faceless firms of the past—this program delivers media outreach infused with genuine care and impactful results.

Ready to embrace change and achieve your goals? The Media Outreach Program is waiting to help you connect, engage, and thrive in a fast-evolving publishing world.

For inquiries, collaborations, or more information, contact:

• Betty Withrow: Founder, The Writer's Launchpad  
• https://www.thewriterslaunchpad.com/
• Joie Gharrity: Founder, Joie G 113
• https://joieg113.com/