Trending...
- Update Any Sign Instantly with Santek EZ Sign NFC: Ultra-Slim 4-Color E-Paper Display - 542
- California Student Aid Commission Launches 2026-27 Statewide Financial Aid Cycle at Ventura College
- THINKWARE Unveils U3000 PRO: Flagship 4K/2K Dash Cam With Dual RADAR and Next-Gen Connected Services
Bruno's True Story Details New Information On How Three Car Companies Competed To Build America's First All-Terrain Vehicle
LOS ANGELES - Californer -- "No better account of the creation of the Jeep has been written."—Amazon Reviewer
LAS VEGAS, NV, November 25, 2024--MFM Publishing announces the release of The Original Jeeps, expanded edition, the true story of how three companies competed from 1940 to 1942 to develop America's first all-terrain, ¼-ton 4x4 vehicle, the Jeep, helping the allies emerge victorious in World War II.
The Original Jeeps is written by Paul R. Bruno, recognized as one of the most knowledgeable living experts on the earliest history of the origins, design, implementation and worldwide delivery of the iconic Jeep vehicle. Bruno expands upon his award-winning epic stories, The First Jeep and The Original Jeeps in Pictures—revealing developments never before published by anyone anywhere.
More on The Californer
The book focuses on the three competing companies, American Bantam Car Company, Willy's-Overland Motors and Ford Motor Company, all in pursuit of the sole-source government contract to build the Jeep.
It details the military's plan to replace the mule as a key transport for troops and weaponry across rough terrain to fight on equal ground with the Nazi Blitzkrieg focusing on the strategy, tactics, and politics of the key business, government, and military officials involved in the design and decision-making. All to have vehicles available in months, not years, in a time of depression, economic unrest and coming war.
The information is gleaned from thousands of documents researched and studied by Bruno over 25 years. It includes statements that detailed the entire process of the Jeep's development contained in 3,557 pages of testimony and 527 exhibits from a lawsuit involving the Federal Trade Commission and Willys-Overland Motors Inc. prosecuted during the war.
More on The Californer
Their direct testimony represents an oral history rarely found in historical research; direct recollections taken only a few years after the events happened. This record contained a treasure trove, a holy grail of information surrounding all key events including a comprehensive "interviewing" of all the significant participants and all-important documents organized, numbered, and described.
The inclusion of this information in The Original Jeeps makes it the magnum opus, the single, most historically accurate rendering of the Jeep's creation and development ever published.
Included are photos, renderings, direct quotes, and timelines of the original order of 70 vehicles won by Bantam, the competition by all three vendors to secure orders for 1,500 experimental vehicles during the fall of 1940 through the winter of 1941, the testing of the vehicles, the 16,000 Jeeps secured by Willys-Overland in 1941 and how Ford maneuvered to became part of the manufacturing process. Now at Amazon https://www.amazon.com/Original-Jeeps-Paul-R-Bruno/dp/B0DKBZ5YKM
LAS VEGAS, NV, November 25, 2024--MFM Publishing announces the release of The Original Jeeps, expanded edition, the true story of how three companies competed from 1940 to 1942 to develop America's first all-terrain, ¼-ton 4x4 vehicle, the Jeep, helping the allies emerge victorious in World War II.
The Original Jeeps is written by Paul R. Bruno, recognized as one of the most knowledgeable living experts on the earliest history of the origins, design, implementation and worldwide delivery of the iconic Jeep vehicle. Bruno expands upon his award-winning epic stories, The First Jeep and The Original Jeeps in Pictures—revealing developments never before published by anyone anywhere.
More on The Californer
- BGMgirl Hair Halloween Wig Sale-Up To 60% OFF
- Yeliz Obergfell's SkillFront Sets a New Global Certification Standard with the World's First Verifiable Name-Engraved Digital Badges
- 'Wild Hermit Wellness' Has Achieved Bestseller Status in Just 2 Months Since Launch Of Organic Skincare Line
- California: Governor Newsom announces appointments 10.24.25
- Cal State LA named Pathway Champion for advancing equitable transfer pathways
The book focuses on the three competing companies, American Bantam Car Company, Willy's-Overland Motors and Ford Motor Company, all in pursuit of the sole-source government contract to build the Jeep.
It details the military's plan to replace the mule as a key transport for troops and weaponry across rough terrain to fight on equal ground with the Nazi Blitzkrieg focusing on the strategy, tactics, and politics of the key business, government, and military officials involved in the design and decision-making. All to have vehicles available in months, not years, in a time of depression, economic unrest and coming war.
The information is gleaned from thousands of documents researched and studied by Bruno over 25 years. It includes statements that detailed the entire process of the Jeep's development contained in 3,557 pages of testimony and 527 exhibits from a lawsuit involving the Federal Trade Commission and Willys-Overland Motors Inc. prosecuted during the war.
More on The Californer
- Easton & Easton, LLP Sues The Dwelling Place Anaheim and Vineyard USA for Failing to Protect Minor from Church Leaders' Sexual Abuse
- New Book "Curing Racism" Offers Hopeful Path to Healing America's Deepest Divide
- PHOTOS: Governor Newsom deploys California Volunteers, California National Guard on humanitarian mission assisting food banks as Trump's government shutdown delays SNAP benefits
- California: Governor Newsom celebrates CAL FIRE's first graduation at new Atwater training center
- Scare Safely: City of Long Beach Offers Tips for a Safe Halloween
Their direct testimony represents an oral history rarely found in historical research; direct recollections taken only a few years after the events happened. This record contained a treasure trove, a holy grail of information surrounding all key events including a comprehensive "interviewing" of all the significant participants and all-important documents organized, numbered, and described.
The inclusion of this information in The Original Jeeps makes it the magnum opus, the single, most historically accurate rendering of the Jeep's creation and development ever published.
Included are photos, renderings, direct quotes, and timelines of the original order of 70 vehicles won by Bantam, the competition by all three vendors to secure orders for 1,500 experimental vehicles during the fall of 1940 through the winter of 1941, the testing of the vehicles, the 16,000 Jeeps secured by Willys-Overland in 1941 and how Ford maneuvered to became part of the manufacturing process. Now at Amazon https://www.amazon.com/Original-Jeeps-Paul-R-Bruno/dp/B0DKBZ5YKM
Source: MFM Publishing
Filed Under: Books
0 Comments
Latest on The Californer
- Inflation Rebounds Under Tariff Shadow: Wall Street Veteran Kieran Winterbourne Says Macro Signals Matter More Than Market Sentiment
- NAD Precursor Supplements, Dr. Abhay Kumar Pati, Physician, Researcher, Scientist, Author, USA
- Hero Real Estate Unveils One-Acre Luxury Listing in Atwater Designed for Buyers Seeking Space
- Mensa Foundation's New Science Program Encourages Hands-On Discovery
- THINKWARE Unveils U3000 PRO: Flagship 4K/2K Dash Cam With Dual RADAR and Next-Gen Connected Services
- Sierra Service Project Celebrates 50 Years of Community Service!
- RetroSlang®'s DJ Retro Plushy Looks to Becomes Gen Z's Symbol of Cultural Appreciation
- Golden Paper Introduces TAD Hand Towel Technology, Ushering in a New Era of Premium Tissue Quality
- Obsessed with Street Cats? There's an App for That
- Pet Affordable Lab Services Now Open for Scheduling
- ReedSmith® Creates Founder-Investor Connections at The Investor Dating Game™ by Tech Coast Venture Network During LA Tech Week
- Modern Myth TV Launches Kickstarter for Legend Hunterz, a Native-Led Paranormal & History Series
- OfficeSpaces.co Expands Its AI-Powered Website Builder Across North America
- Tobu Railway Group Will Host the Fourth Annual "Take-Akari" Bamboo Lantern Festival in East Tokyo, November 7, 2025 – January 31, 2026
- Branded Seats Folding Cup Holder Debuts at a NBA Arena
- California: ICYMI: Governor advances Delta Conveyance Project through two key milestones
- California invests over $140 million to support Planned Parenthood health centers amid Trump's efforts to defund
- New Article by Roy J. Meidinger – Examines Hidden Hidden Healthcare Kickbacks
- Why Generic Platforms Fail in Emerging Markets: Bettorify Exposes the Gap Between Promise and Reality
- Children's Book Author Launches 'Karma Cats Puppy Quest' to Champion Helping Lost Pets