PSA & Sneakertopia Honor PSA Professional Skate Athletes
The Californer/10158864

LOS ANGELES - Californer -- Press time 11:30AM – 12:30PM
Athlete signing and photo opportunity until 3PM

Athletes:
Paul Rodriguez Jr (P ROD ): Nike SB & Primitive Athlete
Mariah Duran: Adidas Athlete and USA Women's Olympic athlete
Manny Santiago: Puerto Rico Olympic Men's Olympic athlete
Jenn Soto: Adidas Athlete

Please join us in celebrating our PSA Athletes in the first of its kind installation, where we'll be shining a light on our male and female athletes (Skaters) of Latin heritage: Paul Rodriguez Jr (P-Rod) will be exhibiting his Nike SB "What the P-Rods" release. Mariah Duran will be exhibiting her signature Adidas brand release. Manny Santiago will be exhibiting his signature Mijosby Axion and Jenn Soto will be exhibiting her signature Adidas brand release; each of the items to be placed in a specialized capsule which will house their signature releases along with their 2020 Olympic Jerseys and Skateboards, all followed by a signing & photo session, exclusive to Sneakertopia LA visitors Saturday.

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The Black Effect: Identifying Black Ownership
Also, within this installment we'd like to spotlight Black ownership and tip our hats to both Black and Brown leaders, movers and shakers, and trailblazers within sports and fashion, as well as within the business community. The need and demand to have more Black and Brown people in positions that can open doors for a more culturally diverse playground within executive spaces and arenas is ideal in today's world, and is long overdue. With that said, we'd like to give a commendable shout out to the CEO's of Sneakertopia and Premier Skateboard Association: Steve Harris and Sheldon Lewis.

"Skateboarding defines Street Culture and the Sneaker movement, and we are proud to showcase PSA's select athletes in a first of its kind installation honoring these Men and Women Athletes. "--Steve Harris CEO of Sneaketopia.

"PSA is honored to be able to recognize some of its key Skate Athletes in Sneakertopia's Skate installation. We need to continue to raise the bar of visibility for these incredible athletes. "--Sheldon Lewis CEO of Premier Skateboard Association.

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Premier Skateboard Association (PSA): Founded in 2020, is the leading "Athlete First" league of Professional Street Skateboarding competitions for both Women and Men. The league is made up of the top 30 Professional Skateboarders in the world. Many who are Olympians and some of the most award-decorated athletes in the sport today. Hosting both domestic (US) and international competitions on customized street courses in some of the most prestigious arenas globally. Creating a fast-paced and action filled contest series that's as equally exciting for athletes, in comparison to its predecessors, as well as the audience.

Sneakertopia: An augmented museum experience featuring dozens of the rarest sneakers and towering street art masterpieces. One part pop-art gallery, one part insanely huge sneaker closet!

Social Media Handles: Instagram
@GoSneakertopia
@PSA_SK8
@Prod
@Mariahduran_
@Mannysantiago
@Jennsoto

Press Contact: Matt McKee mattmckee@backyardskatebattle.com
831-251-1592