Revenue Optics Expands Leadership Team with Appointment of Pamela Sims as Strategic Marketing Advisor
The Californer/10325189

MEMPHIS, Tenn. - Californer -- Distribution is evolving. Coverage models are under pressure, private equity is pushing for faster value creation, and scalable inside sales is now a necessity.

To meet this moment, Revenue Optics has expanded its leadership team with the addition of Pamela Sims as Strategic Marketing Advisor. With more than 20 years of industry experience — including as Vice President of Product Marketing & Product Management at Motion, a $9B industrial distributor — Sims adds proven expertise in marketing, product management, supplier relations, and digital transformation.

Her appointment strengthens the firm's ability to deliver greater value to the market through:

• Thought leadership for private equity firms — white papers, case studies, and board-level insights that connect proactive inside sales to EBITDA expansion
• Recruiting model positioning — a differentiated service that delivers SDR and inside sales talent with operator-validated rigor
• Market visibility — a coordinated content engine across LinkedIn, press releases, and webinars to keep Revenue Optics at the center of the distribution conversation
• Advertising, Public Relations, and partnerships — thought leadership campaigns in partnership with industry voices, media outlets, and technology innovators

Ali Hasham, Founder and CEO of Revenue Optics, commented:

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"Private equity doesn't wait five years for results. Neither do we. That's why we're aggressively building the engine now — and we've added Pamela Sims, a high-quality, seasoned operator with 20+ years of distribution experience, to our leadership bench. The caliber of talent we're attracting signals exactly where Revenue Optics is headed."

Pamela Sims added:
"I'm thrilled to be supporting Revenue Optics and especially proud to work alongside my former colleague and friend, Ali Hasham. It's inspiring to see the growth of his new company and the impact it's having on helping other businesses scale. I'm excited to contribute to its current momentum and future success."

About Revenue Optics

Revenue Optics is built by former sales leaders—not career consultants. The firm helps distributors and sales-driven organizations achieve sustainable growth by aligning sales strategy, recruiting, and enablement. Specializing in inside sales optimization, SDR recruiting, and performance-based consulting, Revenue Optics equips teams with the talent, tools, and processes to win in competitive markets.

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For more information, visit www.revenueoptics.com.

Press Contact

Name: Ali Hasham
Title: Founder & CEO
Email: Press@revenueoptics.com