RYFF AND SIMON COWELL-BACKED LOUNGES.TV COLLABORATE TO CONNECT CREATORS TO BRANDS IN THE UK
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LOS ANGELES, Nov. 7, 2024 ~ Ryff, the leading company in in-scene advertising (ISA) and virtual product placement (VPP), has announced a new partnership with Lounges.tv, an innovative streaming platform based in the UK. This collaboration, backed by Simon Cowell, aims to support the creator economy by providing new revenue opportunities for creators and engaging avenues for fan interaction.

Lounges.tv was launched in September 2024 with the goal of giving artists and creators a direct platform to connect with their audiences. As a shareholder and partner of Lounges.tv, Simon Cowell believes that this partnership will create more opportunities for talent to be discovered and build their own fan bases. He stated, "The artists and the audience are making 100% of the decisions, and Lounges.tv is giving talent another new type of platform to promote themselves."

The partnership between Ryff and Lounges.tv combines Ryff's cutting-edge virtual product placement technology with Lounges.tv's creator-first platform. This will provide unique monetization opportunities for creators, brands, and superfans alike.

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Mar Duermeijer, Chief Content Officer for Ryff, expressed excitement about this collaboration stating that it is a step forward in brand integration and creator monetization. "Our innovative in-content advertising technology combined with Lounges.tv's fan-focused platform means creators can amplify engagement and revenue while brands directly connect with audiences more meaningfully," said Duermeijer.

Ryff's Spheera platform empowers creators by seamlessly integrating brands into their content without disrupting their creative flow. This allows for dynamic placements across all content formats, enhancing monetization opportunities.

With the global creator economy valued at $104 billion and 16 million creators in the UK alone (25% of the population), there is a vast opportunity for monetization. However, it is worth noting that 65% of these creators have not yet monetized their content. This partnership aims to unlock the potential of the creator economy and provide more opportunities for creators to earn from their content.

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On Lounges.tv, tipping makes up 37.8% of creator revenue, highlighting the significant impact of fan support. With Ryff's technology, creators can now integrate brands that align with their audience's preferences, fostering deeper engagement and trust.

Moreover, Ryff facilitates strategic collaborations between brands and creators, allowing for authentic in-scene advertising experiences. This is especially important as the live-streaming market is projected to reach $23.98 billion by 2028.

As media consumption trends continue to evolve, with Gen Z consuming three hours of video daily compared to 20 minutes of traditional TV, and UK live-streaming commerce set to reach £1 billion by 2026, Ryff's partnership with Lounges.tv positions creators and brands at the forefront of this digital shift.

In conclusion, this partnership between Ryff and Lounges.tv is a significant step towards advancing the creator economy and providing new opportunities for monetization. With their cutting-edge technology and innovative platform, they are poised to make a significant impact in the world of in-scene advertising and virtual product placement.
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