SJJA Holdings Reaffirms Lead Corporate Partnership with Swim Up Hill, Backing All Six Divisions an
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LOS ANGELES - Californer -- SJJA Holdings, the lead corporate donor and investment partner of Swim Up Hill Companies and Foundation, has formally reaffirmed its commitment as the organization's anchor funder, continuing to support all six business divisions under the Swim Up Hill brand. This announcement signals the expansion of SJJA's philanthropic reach across youth development and public health, including ongoing funding to the American Heart Association and Boys & Girls Clubs of America.

"SJJA Holdings believed in us before the world did," said Paralympic medalist and Swim Up Hill Founder Jamal Hill. "Because of their partnership, we've been able to build a company that not only saves lives, but builds legacies. From city halls to schoolyards to smartphones—our reach is growing, and SJJA is helping lead the way."

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This sustained investment enables Swim Up Hill to scale its integrated approach across social impact, gaming, consulting, AI technology, entertainment, and nonprofit education, reaching over 20,000 students to date and targeting 1 million annually by 2028. Their support has directly launched the Swim Up Hill Game, powered the beta production of the Adventure of Swim Up Hill animated series, and helped activate consulting pilots in over 30 U.S. cities.

"At SJJA, we don't just invest in businesses. We invest in better futures," said an SJJA Holdings spokesperson. "Swim Up Hill is proving that social good and scalable solutions go hand in hand."

SJJA-Funded Divisions of Swim Up Hill Include:

1. Up Hill Consulting – Lifeguard workforce development and municipal swim transformation
2. Up Hill Games – Mobile education games with multicultural design
3. Up Hill Animation – Original series like The Adventure of Swim Up Hill
4. Up Hill Concierge Entertainment – Brand activations aligned with LA28
5. Up Hill Technologies – AI-powered pool safety and learning tools
6. Swim Up Hill Foundation – A 501(c)(3) nonprofit aiming to teach 1M youth to swim by 2028

About SJJA Holdings

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SJJA Holdings is a strategic investment firm known for blending social impact with scalable innovation. Their national philanthropy portfolio includes partnerships with the American Heart Association and Boys & Girls Clubs of America. SJJA's motto: Create Jobs, Do Good, Grow the Business.

To contribute or learn more, visit sjjaholdings.com

MEDIA CONTACT:
pr@swimuphill.com