The charm of K-Beauty shines at KCON LA 2024: Visitors to CJ Olive Young Booth experience popular K-Beauty brands all in one place
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~ Los Angeles, USA - The annual K-POP Fan & Artist Festival, KCON LA 2024, hosted by CJ ENM, was a major success this year with the participation of Olive Young, a leading K-Beauty retailer. The event was held from July 26 to 28 at the Los Angeles Convention Center, Crypto.Com Arena, and Gilbert Lindsay Plaza.

Olive Young's booth at the event was a massive hit among global K-Beauty fans. Spanning over 360m², it was designed under the concept of 'K-Beauty Street' and featured stores of Olive Young Global, BRINGGREEN skincare brand, and colorgram makeup brand.

One of the main attractions at the booth was the 'Olive Young Express', which replicated the online store Olive Young Global. It showcased various K-Beauty products including top 100 global popular items and bestsellers by category. The online store offers around 10,000 items to customers in 150 countries worldwide and introduces the latest K-Beauty trends through its monthly 'Olive Young Beauty Box'.

Visitors at the booth were able to experience various K-Beauty brands such as SKIN1004, JUNG SAEM MOOL, Anua, and Dr. G while also taking photos to capture their memories. Shivani and Dee from LA expressed their excitement saying "We've been very much interested in K-pop and K-Beauty so we were already familiar with Olive Young," adding "We found it rewarding to try out products we had only seen on social media."

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The booth also featured experience zones for popular Gen Z brands like colorgram and BRINGGREEN. Colorgram showcased its products under the theme 'The Strange Candy Shop' including their popular 'Fruity Glass Tint' and 'Tintin Dory Lip Jam Collection'. BRINGGREEN introduced its products centered on the 'Tea Tree Cica' line under the theme of 'Skin Rescue Center', specializing in soothing care.

Fans were also seen taking photos in front of the booth and posters of boy group ZEROBASEONE (ZB1), who are the models for colorgram. Moaleen, who flew in from Virginia with a friend, shared her love for K-Beauty brands saying "I first got interested in Korean makeup styles because of the K-pop idol groups I like, but now I love K-Beauty brands themselves." She added, "Visiting the Olive Young booth at KCON made me want to visit an Olive Young store in Korea as well."

The 'August Beauty Box', which was pre-released at the 'KCON LA 2024' Olive Young booth, will be available for purchase through Olive Young Global starting August 1. Priced at $49.9, it features products worth $163.9 from popular brands like COSRX and Anua under the theme 'Best K-Beauty Curation for Summer Skin Care'.

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In addition to this, Olive Young Global will be holding a 'BACK TO SCHOOL' promotion from August 1 to 7. Customers can receive a $10 discount coupon for purchases over $99 and additional 30% discount coupons for back-to-school items from brands like espoir, innisfree, and SKIN1004. They can also receive an Olive Young pouch and miniature sample kit based on their total purchase amount.

An official from Olive Young expressed their excitement about being a part of KCON LA 2024 saying "Olive Young is a leading K-Beauty retailer where you can find the latest K-Beauty trends and products," adding "In addition to our over 1,300 stores in Korea, you can conveniently shop for K-Beauty products from anywhere in the world through the 'Olive Young Global' website."

With its successful participation at KCON LA 2024, Olive Young has once again proven its position as a key representative of K-Beauty in the global market. Fans can look forward to more exciting events and promotions from Olive Young in the future.
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