WWE® AND SEAGRAM'S ESCAPES SPIKED™ LAUNCH FIRST-EVER CO-BRANDED PRODUCT
The Californer/10315129

ROCHESTER, N.Y., May 28, 2025 ~ In a groundbreaking move, WWE and Seagram's Escapes have announced a new partnership that will bring fans a unique and exciting product. The two companies, both known for their innovation and commitment to authenticity, have joined forces to launch the first-ever co-branded product of Seagram's Escapes Spiked.

This collaboration marks WWE's first-ever licensed ready-to-drink product, showcasing the company's continued efforts to expand and diversify their offerings. The Seagram's Escapes Spiked WWE series features three delicious flavors - Rumble Punch (Jamaican Me Happy), Pineapple Powerhouse (Pineapple Cherry Lime), and Slammin' Blueberry (Blueberry Lemon).

As an Official Partner of WWE, Seagram's Escapes Spiked will receive prominent integrations within Premium Live Events such as Money In The Bank®, SummerSlam®, and Survivor Series®. This includes enhanced match sponsorships, a custom digital content series featuring WWE Superstars, and more.

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Grant Norris-Jones, Executive Vice President and Head of Global Partnerships at TKO Group Holdings (NYSE: TKO), expressed excitement about the partnership stating, "Seagram's has a rich history of innovation and a deep commitment to authenticity, making it the ideal partner to go to market with our first-ever licensed ready-to-drink product."

Jaime Polisoto, brand director for Seagram's Escapes, also shared enthusiasm for the collaboration saying, "Our collaboration with WWE marks an exciting moment for Seagram's Spiked as we connect with WWE's global audience." Polisoto also mentioned that fans can expect to see WWE Superstar appearances at retailers nationwide as part of the partnership.

The Seagram's Escapes Spiked WWE series is now available at retailers nationwide. Fans can enjoy flavors like Rumble Punch™ (Jamaican Me Happy), Pineapple Powerhouse™ (Pineapple Cherry Lime), and Slammin' Blueberry™ (Blueberry Lemon) while watching their favorite WWE events. This partnership is sure to create unforgettable experiences for fans and further solidify WWE's position as a leader in the entertainment industry.

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