Trending...
- Unreal Mobile extends its Black Friday deal, dubbing it "Golden Friday."
- Black Friday: 15% Off SxS Rims & Tires
- Black Friday Sale: 15% Off Rims & Tires
The Danish Data Protection Authority has taken a closer look at the Google Analytics tool, its settings and the terms under which the tool is supplied. On the basis of this review, Denmark's Data Protection Authority, Datatilsynet has concluded that the tool is illegal and cannot be used lawfully without additional measures.
SINGAPORE - Californer -- Denmark's Data Protection Authority, Datatilsynet became the latest EU body to urge a halt to the use of Google Analytics for data transfers to the United States without further safeguards. Denmark's decision follows that of several other European countries and indicates more decisions are likely to follow, rendering the tool obsolete.
Datatilsynet has urged Danish companies to stop using Google Analytics and consider whether their potential continuing use of the tool is within the parameters of the EU General Data Protection Regulation (GDPR).
Data Protection Agencies (DPAs) are independent public agencies that oversee the implementation of data protection legislation through investigation and remedial powers. GDPR provisions are intended to safeguard European residents' privacy. This means, among other things, anyone should be able to access a website without worrying about their information falling into the wrong hands.
For Google Analytics users, the legal issue, which affects the entire EU and everyone around the world, revolves around user data being transferred to the US for processing by Google - an export of personal data that lacks adequate legal safeguards.
More on The Californer
The Austrian Data Protection Authority made a ruling regarding the usage of Google Analytics back in January 2022. More rulings have since followed about the tool's usage, and not just by the Austrian DPA either. France's data protection watchdog, the CNIL, has also made judgments this year and in June they issued FAQs on "formal notices", which it delivered to numerous companies in France, requiring them to make their usage of Google Analytics legal. The Italian DPA most recently issued a ruling on the tool's usage in June 2022. In each of these situations, the supervisory authorities determined that using Google Analytics in the particular circumstances was illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Adopt extra steps and put a plan in place in order to compliantly use Google Analytics.
If appropriate extra measures cannot be implemented, you must discontinue using the tool and find another product that does not abuse customer data and complies with the law.
About AesirX
AesirX is launching the world's first privacy-ensured solution series - resolving the problems of data abuse by providing 'as a Service' software that is legally compliant.
More on The Californer
The privacy-by-design driven digital marketing solutions support businesses to achieve their business goals through the use of effective mature software.
Having developed successful digital solutions for over a decade, AesirX respects everyone's need for privacy by only ever utilizing 1st party actionable data that enhances the customer or staff experience.
AesirX offers all of its solutions as Free Open Source Software, changing privacy, Marketing Technology and the World Wide Web forever with 10 releases in 2 years. AesirX DMA (Digital Marketing Automation) provides free social media automation across 9 channels (100 delivered posts per day) and each of the 10 different solutions has free access to a range of features.
Our privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
For more information visit https://aesirx.io/
Datatilsynet has urged Danish companies to stop using Google Analytics and consider whether their potential continuing use of the tool is within the parameters of the EU General Data Protection Regulation (GDPR).
Data Protection Agencies (DPAs) are independent public agencies that oversee the implementation of data protection legislation through investigation and remedial powers. GDPR provisions are intended to safeguard European residents' privacy. This means, among other things, anyone should be able to access a website without worrying about their information falling into the wrong hands.
For Google Analytics users, the legal issue, which affects the entire EU and everyone around the world, revolves around user data being transferred to the US for processing by Google - an export of personal data that lacks adequate legal safeguards.
More on The Californer
- Snell & Wilmer Partners Patricia Brum and Keith M. Gregory Named DEIA Visionaries by LA Times
- Synergize Your Senses: Urban Medicine Woman's Holiday Scented Bliss with Synergy Blend Roll-Ons!
- SSV Network selects Randamu for Distributed Key Generation (DKG) Grant Award
- How Much Power Is Enough When Selecting an AC Supply
- Anti-Glial Fibrillary Acidic Protein Antibody
The Austrian Data Protection Authority made a ruling regarding the usage of Google Analytics back in January 2022. More rulings have since followed about the tool's usage, and not just by the Austrian DPA either. France's data protection watchdog, the CNIL, has also made judgments this year and in June they issued FAQs on "formal notices", which it delivered to numerous companies in France, requiring them to make their usage of Google Analytics legal. The Italian DPA most recently issued a ruling on the tool's usage in June 2022. In each of these situations, the supervisory authorities determined that using Google Analytics in the particular circumstances was illegal.
What to do if you're using Google Analytics
Datatilsynet could not provide much advice or measures on what to do if you are using Google Analytics. The best solution: stop using Google Analytics or you have to add reverse proxy and pseudonymization.
Adopt extra steps and put a plan in place in order to compliantly use Google Analytics.
If appropriate extra measures cannot be implemented, you must discontinue using the tool and find another product that does not abuse customer data and complies with the law.
About AesirX
AesirX is launching the world's first privacy-ensured solution series - resolving the problems of data abuse by providing 'as a Service' software that is legally compliant.
More on The Californer
- Pelican Launches Adventure Case Series
- California: Governor Newsom Statement on Passing of U.S. Supreme Court Justice Sandra Day O'Connor
- Exceptional Marine Corps Wood Military Signs
- Lawmato relaunches its virtual consultation app with enhanced features
- Black Friday Sale Extended Through Cyber Monday
The privacy-by-design driven digital marketing solutions support businesses to achieve their business goals through the use of effective mature software.
Having developed successful digital solutions for over a decade, AesirX respects everyone's need for privacy by only ever utilizing 1st party actionable data that enhances the customer or staff experience.
AesirX offers all of its solutions as Free Open Source Software, changing privacy, Marketing Technology and the World Wide Web forever with 10 releases in 2 years. AesirX DMA (Digital Marketing Automation) provides free social media automation across 9 channels (100 delivered posts per day) and each of the 10 different solutions has free access to a range of features.
Our privacy-first solution is designed to protect humankind from Big Tech's systematic abuse in marketing (Digital Twins, Soulbound Tokens, DID, and similar concepts of protocolization of humans included.) by combining AesirX + Concordium ID Layer to protect users' personal data; so it cannot be exploited. Now everyone has a choice to use technology that isn't based on abusive strategies and where ownership of data is 1st party.
For more information visit https://aesirx.io/
Source: aesirx
0 Comments
Latest on The Californer
- Merry Melrose at the Melrose Trading Post!
- Hollywood Storage Center of Thousand Oaks Announces Two Weekends of Free Photos with Santa
- PowerTribe "Up With The Sword" - New Album Unleashed January 10, 2024
- BYD | RIDE Supports Women in Transportation with $5,000 Build Your Dreams Scholarship
- D.A. Davidson Acts as Sell-Side Advisor to COMC on its Commercial Agreement and Investment from eBay Inc.
- National Minority Health Association Launches "Equity for All."
- Final Week For Medicare Insurance Open Enrollment
- DocuSign Achieves StateRAMP Authorization, Enabling State and Local Governments to Easily and Securely Build, Send and Sign Agreements
- Long Beach Airport Unveils "A Flight to History" Centennial Commemoration Mural
- Klarinet Solutions Recognized as Staffbase's Rising Star of the Year
- Green Office Partner Launches Managed Print Services Program in Canada
- Lowthorp Richards and Hathaway Law Firm Join Forces in Merger
- Vantiva Confirms its Strong Commitment to Diversity, Equity and Inclusion
- StratEdge Presents and Exhibits at the American Society of Mechanical Engineers (ASME) InterPACK 2023 Conference
- The World's No.1 Superstar Rings in 48th Birthday and 25 Years as an Entertainer
- Devart Is the Winner of 2023 New World Report Software and Technology Award
- EasyLlama Launches Festive Globe Learning Journey to Boost Workplace Culture & Inclusivity
- Unveiling a Secluded Paradise: Beachfront Home on Dog Island, Carrabelle, Florida, Goes to Auction
- Finopotamus Launches the 2023-24 Edition of the Digital Banking Industry Leaders Forum
- SalonInteractive Launches in Square App Marketplace to Provide eCommerce, Marketing & More to Beauty Professionals