Zefr Announces Launch of Pre-Screen Brand Safety Solution for Google's Search Partner Network (SPN)
The Californer/10313174

LOS ANGELES, May 8, 2025 ~ Zefr, a leading brand suitability technology company for social platforms, has recently announced the launch of its new Pre-Screen Exclusion List Solution for the Search Partner Network (SPN). This innovative offering allows advertisers to pre-screen and exclude domains within Google's SPN inventory, ensuring that their campaigns align with trusted industry brand safety and suitability standards before any impressions are served.

With Zefr's new SPN Pre-Screen solution, advertisers can now benefit from independent, weekly verification of the SPN domain list. This is made possible through Zefr's advanced AI and human-in-the-loop classification processes, which also inform the deployment of customized exclusion lists.

According to Richard Raddon, Co-Founder & Co-CEO of Zefr, "Brand safety is not just about reacting after the fact - it's about putting proactive controls in place." He further explains that their SPN Pre-Screen solution gives advertisers the transparency and tools they need to confidently activate campaigns on Google's Search Partner Network. This is because every domain has been evaluated through the lens of industry standards.

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This new solution is particularly beneficial for advertisers using campaign types such as Search, Standard Shopping, Apps, and Performance Max. These campaigns can all leverage SPN inventory and now have access to independent pre-screen domain validation. This complements existing Google brand safety and suitability protections while empowering advertisers with greater controls at scale.

Some key benefits of Zefr's SPN Pre-Screen Solution for Google include independent pre-screen domain validation for the Google Search Partner Network, ongoing classification aligned with industry standard safety and suitability definitions, customizable exclusion lists tailored to brand-specific risk tolerance, and a weekly refresh cadence for continuous transparency and control.

Zefr's latest solution is in line with its broader mission to bring transparency, precision, and trust to advertising across the digital ecosystem. As the digital landscape becomes increasingly complex, Zefr remains committed to equipping brands with the necessary tools to maximize performance on social platforms while maintaining their brand preferences.

For more information on Zefr's SPN Pre-Screen Brand Safety solution, interested parties can visit www.zefr.com or request a demo by reaching out to [contact information]. With this new offering, Zefr continues to solidify its position as a global leader in brand suitability technology for social platforms.

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