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Music, gameplay, and digital fashion come together in a creator-made Fortnite destination
LOS ANGELES - Californer -- NEW YORK and LOS ANGELES — — ZupaNova and Grammy-nominated producer and sound designer, Bolaji "Phazehop" Williams, today announced "ONE," a new single that will serve as the official anthem for ZupaWorld, a creator-made Fortnite experience launching Saturday, March 7, 2026.
ZupaWorld is designed as an interactive world inside Fortnite that blends music, fashion, storytelling, and gameplay. The experience will feature virtual versions of both ZupaNova and Phazehop as characters inside the world.
The project is led by entertainment executive and songwriter Eleanor Earl (Founder and CEO of E. L. Earl Enterprises) in partnership with Game Changer Labs (formerly Raxplay).
Launch features
At launch, ZupaWorld will introduce digital fashion and brand integrations, beginning with two designer sponsorships:
Marketing efforts will include a dedicated activation strategy in Lagos, Nigeria at Dreams Music Hall, as
a key location for community visibility around the launch. Artists, designers, and brands interested in
participating in ZupaWorld can reach out using the media contacts below and follow on social media
platforms @zupaworld for updates.
Credits — "ONE"
New York, NY
Eleanor Earl — E. L. Earl Enterprises / Game Changer Labs (US) 1-347-857-8244
info@gamechangerlabs.io
info@elearlentertainment.com
ZupaNova's Official Website: www.zupanovaofficial.com
ZupaWorld is designed as an interactive world inside Fortnite that blends music, fashion, storytelling, and gameplay. The experience will feature virtual versions of both ZupaNova and Phazehop as characters inside the world.
The project is led by entertainment executive and songwriter Eleanor Earl (Founder and CEO of E. L. Earl Enterprises) in partnership with Game Changer Labs (formerly Raxplay).
Launch features
At launch, ZupaWorld will introduce digital fashion and brand integrations, beginning with two designer sponsorships:
- ● Toni Smith (Toni Trillionaire) — United States
- ● Nosizo Mahlangu (Tilé) — South Africa
Players will also be able to visit a futuristic in-world mall between gameplay sessions.
ZupaWorld is a live-events venue with multiple in-game concerts and fashion moments throughout the year, featuring ZupaNova as the headliner alongside additional artists and clothing and accessory designers.
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Partner spotlight
A featured collaborator is SOUNDCHK.ai. It features Ronald "Doc" Holliday, America's premiere vocal coach. His elite clientele includes; Earth Wind & Fire, Britney Spears, George Clinton, Backstreet Boys, Justin Timberlake , Jonas Brothers, Jennifer Lopez, En Vogue, Brandy, Ray J, Tyrese Gibson, O Town, and many more. ZupaWorld will provide access to Doc Holliday's Natural Voice Technique TM content inside the Fortnite experience.
Global rollout
Marketing efforts will include a dedicated activation strategy in Lagos, Nigeria at Dreams Music Hall, as
a key location for community visibility around the launch. Artists, designers, and brands interested in
participating in ZupaWorld can reach out using the media contacts below and follow on social media
platforms @zupaworld for updates.
Credits — "ONE"
- ● Executive Producer: Eleanor Earl
- ● Writers: Rawcel and Davy Brown (ZupaNova), Bolaji "Phazehop" Williams, and Eleanor Earl
- ● Produced / Mixed / Mastered by: Bolaji "Phazehop" Williams
About ZupaWorld
ZupaWorld is a creator-made Fortnite experience launching March 7, 2026, built to connect music, interactive play, and digital fashion programming in one destination.
About ZupaNova
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ZupaNova is a Los Angeles-based duo that blends hip-hop, AfroBeats, EDM, and pop influences, with a touring history across the U.S. and parts of Asia. Roycel Cooks aka Rawcel is an artist, songwriter, producer, mentor, actor, and President of the ZupaLove International 501c3. Roycel has worked with The Black Eyed Peas, Ray J, Randy Jackson, David Foster, Macy Gray, Lala Hathaway, Bell Biv Devoe, Aaron Neville, Tamia, Sevyn Streeter, Pau Gasol, Tiana Xiao and many other influential members of the entertainment industry. The second half of the duo,Davy Brown, a true musical polymath-is an accomplished multi-genre producer, recording artist, multi-instrumentalist, and audio engineer with expertise spanning all aspects of music production and beyond.
About Game Changer Labs
Game Changer Labs is a technology implementation studio working across AI, neurotech, civic systems, and spatial computing.
About E. L. Earl Enterprises
E.L. Earl Enterprises is an entertainment, education and technology company. - Media Contacts
New York, NY
Eleanor Earl — E. L. Earl Enterprises / Game Changer Labs (US) 1-347-857-8244
info@gamechangerlabs.io
info@elearlentertainment.com
ZupaNova's Official Website: www.zupanovaofficial.com
Source: Game Changers Labs
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