Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
The Californer/10313162

BENGALURU, India - Californer -- Adster Technologies Pvt Ltd, a leading innovator in programmatic advertising technology, is proud to announce that it has been granted a United States patent for its pioneering technology that significantly reduces latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency.

The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.

More on The Californer

• Al-Tabbaa & Hackett: Fixed Rates Improve For Savers
• Non-Citizen NY Travelers Face Extra Scrutiny at Local Airports: Attorney Robert Tsigler Featured in Gothamist
• $400 Million Run Rate in 2025 for Global Telcom Leader as a Result of Definitive Fintech Acquisition, Fast-Tracking $1 Billion Growth Plan: IQSTEL Inc
• Got a Game Idea? Gamers Home Turns Dreams Into Playable Prototypes in Minutes
• TidewindSportFishing.com Announces New Charter Boat Trips for Brookings Oregon Wild River Fishing Adventurers

"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."

The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.

Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.

More on The Californer

• Chosen Launches Mobile Family Closet to Serve Foster, Adoptive, and Kinship Families Across Southeastern Wisconsin
• New Release Explores Grit, Wit, and Appalachian Life in We Saved Ourselves, Kinda
• Napco Security Technologies, Inc. (NSSC) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
• Home Modifications for Seniors
• 14 Bills With Big Discounts for Paying in Full

"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."

For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.