Adster Techologies awarded US Patent for breakthrough innovation in reducing latency in Ad Serving
The Californer/10313162

BENGALURU, India - Californer -- Adster Technologies Pvt Ltd, a leading innovator in programmatic advertising technology, is proud to announce that it has been granted a United States patent for its pioneering technology that significantly reduces latency in digital ad serving. The patent, US Patent Application No. 18/926,743, recognizes Adster's unique invention of a system and a method for optimizing advertisement yield and reducing advertisement latency.

The patented technology addresses one of the most critical challenges in digital advertising — latency. By optimizing how ad calls are initiated and handled across the real-time bidding (RTB) ecosystem, Adster's solution enables ads to load more quickly without compromising on targeting or quality. This advancement not only improves the overall performance for publishers and advertisers but also enhances the experience for end users, especially on mobile devices and slower networks.

More on The Californer

• Brainomix Presents Robust Validation of Its FDA-Cleared e-Lung Technology from its Collaboration with Boehringer Ingelheim
• MGTT Opens New U.S. Sales Office to Strengthen B2B Support for OEM ODM White Noise Sound Machines
• Fairmint Releases Whitepaper for Open Captable Protocol (OCP) to Advance On-Chain Equity Securities
• Countrywide Fence Rental Expands its Temporary Fence Rental Business in Iowa Area
• Agustina Palma Turns Heads and Defies Protocol at 78th Cannes Film Festival Red Carpet

"This patent is a milestone achievement for Adster Technologies and a strong validation of our commitment to solving real-world challenges in digital advertising," said Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "Latency has long been a bottleneck in the ad tech space, and our innovation enables faster, smarter, and more efficient ad delivery."

The patented system introduces a novel method for pre-emptive ad slot prediction and concurrent ad call processing, which minimizes communication overhead and reduces wait times during the ad rendering cycle. The result is a more seamless and responsive digital experience, directly translating into better engagement and higher conversion rates.

Adster Technologies has already integrated this patented technology into its proprietary ad-serving platform, resulting in latency reductions of up to 40% across pilot deployments and in turn boosting revenues by 50%+. The company plans to license the technology to partners and further develop complementary solutions in the low-latency ad tech space.

More on The Californer

• Bay Area Riders Break Records on May 15 Bike to Wherever Day
• Spiritual Intelligence Explores a New Vision for Humanity's Evolution
• California: Governor Newsom proclaims Small Business Month 2025
• California: Governor Newsom slams RFK Jr.'s plan to target abortion access with bogus "review" of safe, legal abortion medication
• Justin Sielbach Joins 1200 Lakeshore Apartments

"This is just the beginning," added Rajiv Kumaar, CEO and Co-founder of Adster Technologies. "We're continuing to invest in research and innovation that will shape the future of digital advertising."

For more information about the patent or partnership opportunities, please contact Media Relations at hello@adster.tech or visit https://adster.tech.