Agent IQ and WBR Insights Release Annual Future Branches Emerging Technology Report
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SAN FRANCISCO ~ A new report released by Agent IQ, a provider of digital customer engagement solutions, and WBR Insights, the custom research division of Worldwide Business Research (WBR), has explored how the latest innovations are transforming bank branches. The report, titled "The Annual Future Branches Emerging Technologies Report: How the Latest Technologies are Transforming Banks and Their Branches", surveyed 200 leaders from banks and credit unions across the U.S. and Canada to generate its results.

The survey revealed that 64% of respondents rate the technology currently used in their institutions as only somewhat sophisticated—they are at parity with their competitors. Additionally, 96% of respondents said better customer experiences and stronger relationships with customers are the most important outcomes of new technologies, followed by improved staff efficiency (84%).

Nearly all respondents (96%) claimed they will consider leveraging AI-powered chatbots in the next 12 months. Over one-third of respondents will consider leveraging personal digital engagement platforms to connect remote customers with agents or bankers (40%) and predictive analytics (34%), in the next 12 months. 85% of respondents believe personal digital engagement platforms differentiate or would differentiate their institutions somewhat from others.

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Slaven Bilac, CEO & Co-Founder of Agent IQ commented on the findings: "Technology has rapidly transformed the banking industry into a more digital and data-driven environment and has changed how financial institutions interact with their customers or members. The findings of this research confirm that the customer experience and establishing strong customer relationships continue to be a top priority for FIs, which further supports our mission of helping FIs foster customer relationships and meet the digital demands of today's customers and FIs with our AI-driven technology and personalized customer engagements. This also strengthens the need for our digital engagement platform that allows customers or members to engage with their desired personal banker for all their financial needs, across any digital channel, leading to happier, more loyal and profitable relationships."

The report provides insight into how branches are likely to adapt their strategies over the coming months and years in order to meet these demands for better customer experiences.
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