Are Productions Missing the Full Opportunities of Social Media Marketing?
The Californer/10121577

BURBANK, Calif. - Californer -- People have always wanted to feel a special connection to their favorite actors, singers, celebrities. They have an insatiable appetite for information and updates about them. This is also a way in which the general public forms a connection and in a sense, relationship with their favorite bands, TV shows etc. This is why people watch entertainment news, behind the scenes footage, paparazzo coverage and are glued to related media sources. It is also why the public uses social media to follow and feel like they are interacting with celebrities.

It was not that long ago when the music industry failed to harness the power of digital sales and distribution. They had to play catch up and regain digital control over their music catalogue assets. Now that they have embraced and anticipate the digital marketplace, they are back to making record profits in exploiting the digital opportunities in the music industry. They are also in a better place to anticipate and more rapidly adapt to new markets and changes. This also encompasses the use of social media and online streaming to increase revenues and audiences worldwide.

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In the time of home video and as it evolved (good or bad) to laserdisc's, DVD's and Blu-ray many viewers would love the outtakes and behind the scenes footage features on these mediums would further build a relationship with the viewers. TV shows and specials in the 70's and 80's would draw decent viewer ratings and again, not only helped build audience relationships but were also used to draw more attention to shows approaching a new tv season, motion picture sequels and franchises in addition to new projects by the studios.

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For more information on Social Media Content Creation Production for your film, television, streaming and or live stage project, contact ProPics Canada Media Ltd. In Vancouver (778) 908-2811 Whistler (604) 905-8395 or Toronto (647) 472-9414 or via smile@propicscanada.com. ProPics Canada Media Ltd also provides Unit Photography, Commercial Photography, Videography and Documentary Production Services with a specialty in digital marketing strategy coordination.