The Californer - Blackhawk Network and Vooks Make Giving the Gift of Reading Easy with Expanded Digital Gifting Program

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PLEASANTON, Calif.--(BUSINESS WIRE)--As parents and caregivers seek reading resources for children as they head back to school, global branded payments provider Blackhawk Network and Vooks, the world's first ad-free SVOD streaming platform bringing children's storybooks to life through animation and read-along narration, have teamed up to expand the streaming platform's digital gift card program, making it easy to give the gift of reading. The partnership leverages Blackhawk's expansive network to make Vooks' digital gift cards available on Giftcards.com, Giftcardmall.com and in select online gift card malls at leading retailers nationwide.

As entertaining as it is educational, Vooks' signature selection of engaging animated video books is the perfect gift for young readers—whether they are preparing to make the jump from one grade to another, looking to improve their reading scores and comprehension, or simply eager to experience the fun and interactive storytelling that only Vooks can provide. For $49.99, each digital gift card gives users access to a one-year subscription to Vooks' expansive library, including popular titles like the Kate Winslet-narrated tale, "And The People Stayed Home" in addition to iconic favorites such as "Curious George," "Slumberkins," "Cinderella," and many more.

"Vooks is committed to helping young readers strive—giving them the necessary tools to improve their reading skills and prepare for future learning, while encouraging them to expand their imaginations as they enjoy a wide variety of popular titles," said Marshall Bex, Vooks co-founder. "We believe that reading is for everyone, and it is our hope that our partnership with Blackhawk will help make Vooks' content more accessible than ever before, setting young readers up for continued success with an invaluable gift that will truly last a lifetime."

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Vooks conveniently highlights special categories targeted to pre-school and elementary-aged readers, as well as the streaming service's most popular and newly-released titles, making it a popular platform among parents, caregivers, and teachers alike. Vooks boasts over 1M users in 175 countries.

"With the rapid—and at times drastic—changes in consumer preferences we've recently seen, digital gift card programs have become vital for many brands looking to connect with and better serve more people across the country," said Steve Dekker, Managing Director, Americas, Blackhawk Network. "Through Blackhawk's distribution network, Vooks is able to expand its visibility and access, seamlessly engaging with gift card users and readers wherever they are—ultimately putting a valuable resource into the hands of more young learners."

Vooks is available worldwide on popular devices including Apple's iPad, iPhone, and Apple TV, as well as Android platforms and devices. Readers can enjoy unlimited access to the platform's diverse content library for $4.99 per month or $49.99 a year. The platform also offers a free 7-day, credit card free trial for those who would like to interact with the service before purchasing.

For more information on Blackhawk Network's capabilities, visit blackhawknetwork.com.

About Blackhawk Network

Blackhawk Network delivers branded payment solutions through the prepaid products, technologies and network that connect brands and people. We collaborate with our partners to innovate, translating market trends in branded payments to increase reach, loyalty and revenue. We reliably execute security-minded solutions worldwide. Join us as we shape the future of global branded payments. Learn more at blackhawknetwork.com.

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About Vooks

Vooks is the world's first streaming platform bringing storybooks to life through animation. With an expansive library of titles, the Vooks storybook experience adds slight animation, sound, and narration to classic and award-winning books that are loved by parents and educators alike. The kid-safe and ad-free streaming library of read-aloud animated storybooks transforms the reading experience by bringing words to life in order to spark every child's imagination. Vooks combines the love, trust, and safety of children's books with the convenience of online streaming, for a whole new way to experience stories. Founded in 2018, Vooks is headquartered in Portland, OR. To learn more about the company and services, visit Vooks.com and join the conversation on Facebook, Instagram, Twitter and Pinterest.

Contacts

Courtney Brunkow
The Fletcher Group
303.717.9575
courtney@fletchergroupllc.com

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