Cold Calling WITHOUT Using an Appointment Setter
The Californer/10310588

LOS ANGELES - Californer -- There's lots of talk online about new business owners using appointment setters. This is usually one-person deep entrepreneurs trying to launch a business.

But what if you don't have the budget for appointment setters what do you do?

What are the top 3 reasons that a new business owner should do cold calling without an appointment setter?

Here are the top 3 reasons a new business owner should do cold calling themselves (without outsourcing to an appointment setter):

1. Direct Customer Feedback (a.k.a. Real-Time Market Research)
Talking to potential customers yourself gives you raw, unfiltered insights. You hear precisely how people react to your offer, what objections they have, what excites them, and how they talk about their problems. This is gold for refining your messaging, product, and sales pitch.

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🧠 Think of it as free, live customer development.

2. Develop Sales Skills & Build Confidence
Sales is a core founder skill. Even if you're not a "salesperson," you need to learn how to sell your product, your idea, and yourself — to customers, investors, or partners. Doing cold calls early on helps build that muscle fast and gives you the confidence to pitch in any situation.

💪 If you can sell to a stranger cold, warm leads will feel like a breeze.

3. Iterate Fast Without Dependence
When you cold call yourself, you can test different scripts, tones, offers, and angles instantly—no need to wait on someone else to report back or misinterpret what worked or didn't. You control the pace and learning curve, which helps you move faster and waste less time on ineffective approaches.

⚡️Speed of iteration = speed of learning = speed of growth.

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