General Auction Company Welcomes Christopher M. Arratia as New Sales Manager
The Californer/10325107

REDLANDS, Calif. - Californer -- General Auction Company is proud to announce the appointment of Christopher M. Arratia as its new Sales Manager, effective August 25, 2025.

Arratia brings a proven track record in sales leadership, client relationship management, and business development. His strong background in driving customer engagement and delivering measurable results makes him a valuable addition to General Auction Company's leadership team.

As Sales Manager, Arratia will oversee the company's growing client base, manage account strategies, and lead business development initiatives. He will also play a pivotal role in strengthening customer relationships while expanding the reach of General Auction Company's auctions across multiple industries.

"We are excited to welcome Christopher to the General Auction Company family," said Greg Fuher, Executive General Manager. "His energy, sales expertise, and commitment to customer success align perfectly with our mission of delivering trusted auction services. We're confident he will help drive growth and enhance our client experience."

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Arratia will be based at the company's headquarters in Redlands, California, and will serve as the primary contact for new and existing accounts.

Contact Christopher M. Arratia:
Phone: (909) 993-7409
Email: chris@generalauction.com
https://www.generalauction.com

About General Auction Company

Founded on integrity and innovation, General Auction Company provides trusted auction services for vehicles, equipment, electronics, and more. Serving both buyers and sellers, GAC continues to expand its reach while maintaining its commitment to transparency, customer service, and efficiency.