Leading Business Events Management Company, PRA Acquires Weil & Associates
The Californer/10242483

CHICAGO, June 1, 2023 ~ PRA, a leader in the Business Events industry, has announced the acquisition of Weil & Associates, a destination management sector leader in the Hawaiian market. This strategic move expands the talent and reach of PRA in this important incentive market.

Weil & Associates was founded in 2002 and is one of the leading events and incentive management teams in Hawai'i. The team specializes in event design, incentive programs, transportation solutions, excursions, and a wide variety of interactive activities and experiences unique to the Hawaiian markets. With established strategic relationships with many leading hotel brands, event venues, and hundreds of business partners throughout the region, Weil & Associates excels at supporting clients' critical business objectives.

Mike Fiber, Chief Executive Officer of PRA said: "We welcome Debbie and her incredible team to the PRA family in anticipation of our next exciting chapter ahead. This expansion of our PRA Hawai'i team will serve our valued clients well in this key destination. Hawai'i is a highly competitive market and Weil & Associates has always been among the very best in our sector. Now working in conjunction with PRA's industry leading creative, production, and global sales team, the team will be able to deliver even stronger solutions in this important market and beyond."

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The acquisition is the first acquisition by PRA since being acquired by EagleTree in February 2023 and is an important step in executing PRA's growth plan. Debbie Weil-Manuma said: "Our team takes enormous pride in the successful business we have built over many years in a highly competitive market. As we move into our next chapter, PRA was the perfect partner to acquire our business, with proven experience and resources to support our continued growth." She added: "More important was the critical alignment of our company cultures and business approach. After 20+ years in the Hawai'i market, it is important that we continue to provide exceptional services to our clients who have contributed to that success as well as to future clients we look forward to serving."

MS Capital served as exclusive financial advisor to Weil & Associates while Stubbs Alderton & Markiles acted as legal advisor for them. Jones Day acted as legal advisor for PRA during this acquisition process.

PRA (pra.com) is headquartered in Chicago with teams throughout every major and secondary market across North America offering end-to-end integrated service capabilities for business meetings and events through its strategic approach towards creative design production services and destination experiences which blend Passion Reach Authenticity (PRA) consistently delivering incomparable experiences that engage participants while exceeding business goals for over 40 years now across North America and beyond.

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