Led by holiday love story, GiftNow.com's first-ever brand campaign urges viewers to "Gift courageously."
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"The Exchange" is a workplace romance that shows just how meaningful a thoughtful gift can be.

SAN FRANCISCO - Californer -- E-gifting service GiftNow launches an all-new national brand campaign today, led by a 90-second hero spot. "The Exchange" depicts an office romance that blossoms in the months leading up to the holidays. It's a will-they-won't-they love story that culminates in a moment where the right gift at the right time changes everything.

The spot is the hero creative for GiftNow's "Gift Courageously" campaign, which is built on the brand's mission to remove the barriers between generous thoughts and generous actions. With GiftNow, gift-givers can send e-gifts in seconds without a shipping address, and recipients can exchange or modify gifts before they ship—sparing them the hassle of a returns process. It's a big win for gift-givers and gift-getters, and for retailers who leave money on the table every year.

GiftNow tapped San Francisco based creative studio Gold Front to create the spot, which will air online and on Hulu. "GiftNow came to us looking for something that would connect with people on an emotional level," says Josh Lowman, owner and creative director at Gold Front. "As a holiday spot, we were drawn to the idea of a love story. And the workplace setting seemed ripe for storytelling."

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GiftNow is the first & leading product e-gifting service for top retailers and brands.

Gold Front is a creative studio and directing team in San Francisco.

Spot: GiftNow "The Exchange"

Gold Front website

GiftNow website


Josh Lowman
Founder & Creative Director, Gold Front
(415) 244-3679

Jennifer Muller
CMO, Loop Commerce

Campaign Credits

Agency: Gold Front

Creative Director: Josh Lowman

Creative Director: Rafael Fernandez

Associate Creative Director: Weldon Pless

Account Director: Alex Romero

Copywriter: Patrick Haadsma

Designer: Livvy Pierce

Producer: Annie Leung


Production Company: Gold Front & Farmuse

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Director: Gold Front

Executive Producer: Michelle Nicholson

Line Producer: Kelli Bratvold

AD: Nick Alvarez
Director of Photography: Doug E. Porter

1st AC: Joseph Soria

Gaffer: Clay Kerri

Key Grip: Joe Heath

Production Designer: Amanda Beane

Wardrobe Stylist: Jessica Hansen

Hair & Makeup: David Searle

Sound Operator: Anton Herbert

Editor: Matt O'Donnell

Colorist: Dave Hussey at Company 3

Sound Design and Mix: Matt Tammariello at Roast n' Post

Music Supervision: GEMS

Gold Front

Source: Gold Front
Filed Under: Shopping, Advertising, Retail

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