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"The Exchange" is a workplace romance that shows just how meaningful a thoughtful gift can be.
SAN FRANCISCO - Californer -- E-gifting service GiftNow launches an all-new national brand campaign today, led by a 90-second hero spot. "The Exchange" depicts an office romance that blossoms in the months leading up to the holidays. It's a will-they-won't-they love story that culminates in a moment where the right gift at the right time changes everything.
The spot is the hero creative for GiftNow's "Gift Courageously" campaign, which is built on the brand's mission to remove the barriers between generous thoughts and generous actions. With GiftNow, gift-givers can send e-gifts in seconds without a shipping address, and recipients can exchange or modify gifts before they ship—sparing them the hassle of a returns process. It's a big win for gift-givers and gift-getters, and for retailers who leave money on the table every year.
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GiftNow tapped San Francisco based creative studio Gold Front to create the spot, which will air online and on Hulu. "GiftNow came to us looking for something that would connect with people on an emotional level," says Josh Lowman, owner and creative director at Gold Front. "As a holiday spot, we were drawn to the idea of a love story. And the workplace setting seemed ripe for storytelling."
GiftNow is the first & leading product e-gifting service for top retailers and brands.
Gold Front is a creative studio and directing team in San Francisco.
Spot: GiftNow "The Exchange"
https://www.youtube.com/watch?v=3fg2qvY9OS4
Gold Front website
https://goldfront.com/
GiftNow website
https://www.giftnow.com/#home/b
Contacts
Josh Lowman
More on The Californer
Founder & Creative Director, Gold Front
josh@goldfront.com
(415) 244-3679
Jennifer Muller
CMO, Loop Commerce
jenn@loopcommerce.com
Campaign Credits
Agency: Gold Front
Creative Director: Josh Lowman
Creative Director: Rafael Fernandez
Associate Creative Director: Weldon Pless
Account Director: Alex Romero
Copywriter: Patrick Haadsma
Designer: Livvy Pierce
Producer: Annie Leung
-----
Production Company: Gold Front & Farmuse
Director: Gold Front
Executive Producer: Michelle Nicholson
Line Producer: Kelli Bratvold
AD: Nick Alvarez
Director of Photography: Doug E. Porter
1st AC: Joseph Soria
Gaffer: Clay Kerri
Key Grip: Joe Heath
Production Designer: Amanda Beane
Wardrobe Stylist: Jessica Hansen
Hair & Makeup: David Searle
Sound Operator: Anton Herbert
Editor: Matt O'Donnell
Colorist: Dave Hussey at Company 3
Sound Design and Mix: Matt Tammariello at Roast n' Post
Music Supervision: GEMS
The spot is the hero creative for GiftNow's "Gift Courageously" campaign, which is built on the brand's mission to remove the barriers between generous thoughts and generous actions. With GiftNow, gift-givers can send e-gifts in seconds without a shipping address, and recipients can exchange or modify gifts before they ship—sparing them the hassle of a returns process. It's a big win for gift-givers and gift-getters, and for retailers who leave money on the table every year.
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GiftNow tapped San Francisco based creative studio Gold Front to create the spot, which will air online and on Hulu. "GiftNow came to us looking for something that would connect with people on an emotional level," says Josh Lowman, owner and creative director at Gold Front. "As a holiday spot, we were drawn to the idea of a love story. And the workplace setting seemed ripe for storytelling."
GiftNow is the first & leading product e-gifting service for top retailers and brands.
Gold Front is a creative studio and directing team in San Francisco.
Spot: GiftNow "The Exchange"
https://www.youtube.com/watch?v=3fg2qvY9OS4
Gold Front website
https://goldfront.com/
GiftNow website
https://www.giftnow.com/#home/b
Contacts
Josh Lowman
More on The Californer
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Founder & Creative Director, Gold Front
josh@goldfront.com
(415) 244-3679
Jennifer Muller
CMO, Loop Commerce
jenn@loopcommerce.com
Campaign Credits
Agency: Gold Front
Creative Director: Josh Lowman
Creative Director: Rafael Fernandez
Associate Creative Director: Weldon Pless
Account Director: Alex Romero
Copywriter: Patrick Haadsma
Designer: Livvy Pierce
Producer: Annie Leung
-----
Production Company: Gold Front & Farmuse
Director: Gold Front
Executive Producer: Michelle Nicholson
Line Producer: Kelli Bratvold
AD: Nick Alvarez
Director of Photography: Doug E. Porter
1st AC: Joseph Soria
Gaffer: Clay Kerri
Key Grip: Joe Heath
Production Designer: Amanda Beane
Wardrobe Stylist: Jessica Hansen
Hair & Makeup: David Searle
Sound Operator: Anton Herbert
Editor: Matt O'Donnell
Colorist: Dave Hussey at Company 3
Sound Design and Mix: Matt Tammariello at Roast n' Post
Music Supervision: GEMS
Source: Gold Front
Filed Under: Shopping, Advertising
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