Trending...
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI - 116
- Fact check: Claims swirling on California gas prices - 108
- Google AI Quietly Corrects the Record on Republic of Aquitaine's Legal Sovereignty
DENVER - Californer -- Liquid Core Gum Company (Liquid Core®) this week introduced the newest brand configuration in the nearly 20-year history of the functional chewing gum manufacturer. Known as EDGE™, this latest addition to the Liquid Core® family of brands aggregates everything the company has developed into a new direction that better aligns with the superior Liquid Core® Brand functional ingredient delivery system.
The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece. "Red Bull started the revolution of the functional beverage sector with their slim-can design which became synonymous with energy drinks in the mind of the consumer," said Founder and CEO Troy Widgery. "Nearly 20 years ago we set out on this functional gum journey and now that the market & consumer are finally ready, we couldn't think of a better way to launch EDGE™ than to package it in a format that is familiar to the energy consumer," stated Widgery, a veteran of the energy drink business.
More on The Californer
The new closable slim-can format fits perfectly in a gym bag, backpack, or jacket and provides superior branding and more space for consumer education compared to a small pack of gum. The unique container protects and enhances the value of every piece of gum. "We decided to take the same approach with our packaging that we've been taking with our Liquid Core® delivery system. It needed to be unique and a category game changer," said Widgery. Liquid Core® designed the slim-can tube to stand out and break away from the gum and candy aisle into the spaces where the energy and health-minded consumers are shopping. The company created unique POS countertop display racks for EDGE™.
Non-liquid center functional gums have proliferated in recent years, but they do not approach the efficacy of the Liquid Core® system, or the unique Flavor Wave™ resulting from the release of the liquid center of EDGE™ brands. Thanks to the Liquid Core® delivery advantage, EDGE™ gums are more effective and deliver faster than other functional gums, functional beverages, gummies, mints or pills. Liquid Core® only uses natural, non-encapsulated caffeine in its performance and energy brands in order to be more efficient than other energy gums.
More on The Californer
The Initial lineup consists of four EDGE™ Performance formulations, all packaged using the EDGE™ Tubes: EDGE™ Extreme, EDGE™ Java, and EDGE™ Energy in three flavors. There are also three EDGE™ Wellness formulations – EDGE™ Pro containing Probiotics; EDGE™ Health with a vitamin and immunity formulation; and EDGE™ Lean with its thermogenic formula.
About: Liquid Core® Gum Company manufactures liquid center functional Performance, Health and Wellness chewing gums at its factory in Denver, Colorado USA. The company is also developing a European factory and distribution center in Portugal as Liquid Core® Portugal, Unipessoal LDA, to service its rapidly expanding European network. For more information visit LiquidCoreGum.com.
The new EDGE™ packaging format was developed using sustainable cardboard tubes that are similar in size to the iconic "slim can" energy drinks, the pieces inside individually flow-wrapped for stability, freshness & portability, adding value to every piece. "Red Bull started the revolution of the functional beverage sector with their slim-can design which became synonymous with energy drinks in the mind of the consumer," said Founder and CEO Troy Widgery. "Nearly 20 years ago we set out on this functional gum journey and now that the market & consumer are finally ready, we couldn't think of a better way to launch EDGE™ than to package it in a format that is familiar to the energy consumer," stated Widgery, a veteran of the energy drink business.
More on The Californer
- COSRX x Alfred Coffee Launch Skincare-Coffee Crossover
- $17.4 Million Total Revenue for First Half of 2025 (up 31.8% YOY) for Global Wet Trades Services Provider with High Value Bitcoin Investments
- $12.8 Million Net Revenue for 2024 for Cloud-Based Crowdsourcing Recruitment and SaaS-Enabled HR Solutions Provider: Baiya International Group Inc
- Randall W. Lewis Center for Entrepreneurship Aims to Generate $1 Billion in Economic Impact by 2028
- The Luxury Collection and Michael McGregor Channel the Essence of Three Cities in an Artful New Limited-Edition Collaboration
The new closable slim-can format fits perfectly in a gym bag, backpack, or jacket and provides superior branding and more space for consumer education compared to a small pack of gum. The unique container protects and enhances the value of every piece of gum. "We decided to take the same approach with our packaging that we've been taking with our Liquid Core® delivery system. It needed to be unique and a category game changer," said Widgery. Liquid Core® designed the slim-can tube to stand out and break away from the gum and candy aisle into the spaces where the energy and health-minded consumers are shopping. The company created unique POS countertop display racks for EDGE™.
Non-liquid center functional gums have proliferated in recent years, but they do not approach the efficacy of the Liquid Core® system, or the unique Flavor Wave™ resulting from the release of the liquid center of EDGE™ brands. Thanks to the Liquid Core® delivery advantage, EDGE™ gums are more effective and deliver faster than other functional gums, functional beverages, gummies, mints or pills. Liquid Core® only uses natural, non-encapsulated caffeine in its performance and energy brands in order to be more efficient than other energy gums.
More on The Californer
- Duplitech Expands Manila Operations with New Office
- Hire Virtue Announces Executive Sponsorship Opportunity for Houston Hiring Blitz & Job Fair on August 6, 2025
- National Initiative Equips 1,000 Nonprofits with Business and Tech Skills Amid Job Corps Closure
- Orion Metal Exchange Launches Platinum Bonus Program
- Official Launch Of 'The Ambony' Marks A New Era In Sophisticated Digital Society Platform
The Initial lineup consists of four EDGE™ Performance formulations, all packaged using the EDGE™ Tubes: EDGE™ Extreme, EDGE™ Java, and EDGE™ Energy in three flavors. There are also three EDGE™ Wellness formulations – EDGE™ Pro containing Probiotics; EDGE™ Health with a vitamin and immunity formulation; and EDGE™ Lean with its thermogenic formula.
About: Liquid Core® Gum Company manufactures liquid center functional Performance, Health and Wellness chewing gums at its factory in Denver, Colorado USA. The company is also developing a European factory and distribution center in Portugal as Liquid Core® Portugal, Unipessoal LDA, to service its rapidly expanding European network. For more information visit LiquidCoreGum.com.
Source: Liquid Core Gum Company
0 Comments
Latest on The Californer
- Montessori Stoppani Partners with Lifetime Montessori School
- Cymbiotika Celebrates 2025 Great Place To Work Certification™
- Long Beach: LA28 Announces Finalized Sailing Venue Plan for 2028 Olympic Games
- Britt Michaelian Brings Transformative Art & Wellness to The Ecology Center's Peace Dome
- Individual Software Announces New Versions of its Four Typing Programs in 2025
- California: Governor Newsom urges safety this Fourth of July after 600,000 pounds of illegal explosives seized
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Mental and Emotional Self-Management, Practical Tools for Trauma-Informed Stress Management
- CGI+ Sells Multifamily Development Site in Los Angeles' South Bay to JPI for $40 Million
- MicroStrategy Incorporated (MSTR) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
- Alten Construction awarded Encinal Junior and Senior High School project
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK
- Spartan & Guardians Partner with Guitar Legend Buckethead to Support Global Child Rescue Efforts
- Preliminary.online Introduces Short-Term Job-Readiness Courses with Employer-Verified Certifications
- Psychologist-Turned-Hermeticist Releases Modern Guide to the Seven Hermetic Principles
- Winners Announced for Asia Pacific Business Awards 2024-2025