LITTLE CAESARS IS THE REAL DEAL™, BRINGING UNMATCHED VALUE TO 2025 NFL KICKOFF WITH GEORGE KITTLE, AMON-RA ST. BROWN AND SAQUON BARKLEY
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DETROIT, Aug. 25, 2025 ~ As the 2025 NFL season approaches, Little Caesars is gearing up for another year as the Official Pizza Sponsor of the league. With a game plan packed with epic deals, delicious pizza, and fan-first experiences, the popular pizza chain is ready to kick off the season in style.

One of the highlights of this year's NFL Kickoff celebration is Little Caesars' iconic Pizza!Pizza! tagline. Starting August 25th, fans can take advantage of a can't-miss offer - two large 1-topping pizzas for just $4.99 each when they use an online code. This unbeatable value is only available online and allows fans to double their flavor without doubling their cost for a perfect gameday meal.

The Pizza!Pizza! phrase has long been synonymous with Little Caesars, and this promotion taps into that beloved nostalgia while also providing real savings for fans gearing up for game day. As any football fan knows, when it comes to pizza and football, more is always better.

"We're proud to continue our partnership with the NFL for a fourth year, connecting with fans through the universal love of pizza and football," said Greg Hamilton, Chief Marketing Officer at Little Caesars. "This season, we're bringing even more value to the table - starting with the return of our iconic Pizza!Pizza! offer to kick things off. It's our way of making game day even better for fans nationwide, while reinforcing our commitment to delivering quality, affordability and unforgettable moments all season long."

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In addition to its partnership with the NFL, Little Caesars is also strengthening its presence by teaming up with high-profile talent. San Francisco 49ers tight end George Kittle will return in the first commercial of the year to declare that Little Caesars is "the Real Deal™." Detroit Lions wide receiver Amon-Ra St. Brown will also be featured in key marketing efforts, highlighting Little Caesars' position as the Official Pizza Sponsor of the NFL. And new this year, Philadelphia Eagles running back and Super Bowl champion Saquon Barkley will be featured in a co-branded campaign with Pepsi©, launching this season. These partnerships reinforce the brand's commitment to delivering unmatched value and memorable fan experiences at the intersection of football and pizza.

Little Caesars is also teaming up with select NFL teams to feature specialized branding and in-game activations in their local markets throughout the season. Fans can expect to see these activations from teams such as the Detroit Lions, Kansas City Chiefs, Los Angeles Rams, Miami Dolphins, New Orleans Saints, Philadelphia Eagles, Pittsburgh Steelers, Tampa Bay Buccaneers, Tennessee Titans and San Francisco 49ers.

In its fourth year as the Official Pizza Sponsor of the NFL, Little Caesars is also bringing back a fan-favorite tradition - Pizza!Pizza!® Pregame. Starting on September 4th exclusively in the Little Caesars app, fans can complete challenges on NFL gamedays to earn their share of over $5 million in rewards and prizes. This promotion has been a hit with fans in previous years and is sure to add even more excitement to game day.

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But Little Caesars' partnership with the NFL goes beyond just pizza and football. The brand is committed to making a meaningful impact beyond the field through its partnership with the league. This year marks 40 years of giving back for Little Caesars' mobile pizza kitchen - Love Kitchen® - which serves communities in need. As part of this ongoing partnership, Love Kitchen will travel to key NFL event cities throughout the season to provide fresh, hot pizza to individuals and families facing hardship. This continues a proud legacy of compassion and community service for both Little Caesars and the NFL.

The first serving for this season will take place on September 3rd in Philadelphia, home of Super Bowl LIX Champions the Philadelphia Eagles. Little Caesars will partner with local non-profit Project HOME to provide hot pizza to those in need.

For more information about Little Caesars and its partnership with the NFL, visit LittleCaesars.com and follow @LittleCaesars on Instagram and Facebook. And for fans looking to earn rewards and prizes while enjoying delicious pizza, be sure to download the Little Caesars app and participate in the Pizza!Pizza! Pregame challenges on NFL gamedays.
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