Trending...
- California: Three years after the end of Roe, Governor Newsom, First Partner sound the alarm on Trump's "Big, Beautiful" plan to defund Planned Parenthood - 121
- Ascent Solar Technologies Enters Collaborative Agreement Notice with NASA to Advance Development of Thin-Film PV Power Beaming Capabilities: ASTI - 106
- Fact check: Claims swirling on California gas prices
SANTA MONICA, Calif. - Californer -- p.o.p. candy co., turned the nationwide shelter in place order into an opportunity for company growth, through the adoption of new business tactics and budding online presence.
Co-founders Rachel Flores and her husband Bill Waiste implemented new online marketing and retail sales strategies while still upholding their company standards.
"Instead of counting on live events, we're building our online presence to connect with current customers and introduce ourselves to a new audience," said Flores, p.o.p. candy co. co-founder. "This situation forced us to shelter-in-place, but also gave us time to stay engaged with our customers in a way that's been really fun and gratifying."
Flores and Waiste used their creativity to come up with various promotions to help comfort their community including a "p.o.p. comfort sale" and a "hugs" variety assortment of the butter crunch candy. More is in the works!
"Serving our customers with integrity, consistency, and high-quality products is always our number one priority. That way, we ensure a fantastic experience for our customers, no matter how they discover us," said Flores. "One thing I know for sure is that we've developed a tough skin in this business."
More on The Californer
p.o.p. candy co. will continue to serve customers online, through local delivery, and pick up orders at their Culver City kitchen.
For more information on p.o.p. candy co., visit www.popcandyco.com or follow them on social media @popcandyco.
###
About p.o.p. candy co.
An LA-based business that was created because of an affection and nostalgia for childhood. The company got its name from the Santa Monica Amusement Park, Pacific Ocean Park, that is no longer around. The amusement park inspired Bill Waiste and Rachel Flores to make a product that brought a smile to people's faces and gave them the heart-warming feeling of innocence. Today Pop Candy Co. butter crunch continues to be handmade in small batches and is proud to use clean ingredients like farmers market herbs, fine spices, and all-natural extracts. Using almonds, pecans, cashews, pistachios, walnuts, and seeds. No peanuts or soy and our choice to opt to use brown rice syrup instead of corn syrup so everyone can enjoy the special treats. Pop Candy Co. Products are available online and in stores around the country including Bristol Farms, Erewhon Market, VicenteFoods, Nugget Markets, Draegers Market, and Plum Market.
Co-founders Rachel Flores and her husband Bill Waiste implemented new online marketing and retail sales strategies while still upholding their company standards.
"Instead of counting on live events, we're building our online presence to connect with current customers and introduce ourselves to a new audience," said Flores, p.o.p. candy co. co-founder. "This situation forced us to shelter-in-place, but also gave us time to stay engaged with our customers in a way that's been really fun and gratifying."
Flores and Waiste used their creativity to come up with various promotions to help comfort their community including a "p.o.p. comfort sale" and a "hugs" variety assortment of the butter crunch candy. More is in the works!
"Serving our customers with integrity, consistency, and high-quality products is always our number one priority. That way, we ensure a fantastic experience for our customers, no matter how they discover us," said Flores. "One thing I know for sure is that we've developed a tough skin in this business."
More on The Californer
- California: TOMORROW: Make America Rake Again: Governor Newsom to make announcement on new wildfire prevention strategy targeting federal lands
- California: TODAY: Governor Newsom to sign historic bills to create more housing and infrastructure – faster than ever before
- Can This Simple Test Predict How Long You'll Live?
- AI Performs Virtual Tissue Staining at Super-Resolution
- Online Distribution of the Summer 2025 Diamond Certified Directory Update Begins
p.o.p. candy co. will continue to serve customers online, through local delivery, and pick up orders at their Culver City kitchen.
For more information on p.o.p. candy co., visit www.popcandyco.com or follow them on social media @popcandyco.
###
About p.o.p. candy co.
An LA-based business that was created because of an affection and nostalgia for childhood. The company got its name from the Santa Monica Amusement Park, Pacific Ocean Park, that is no longer around. The amusement park inspired Bill Waiste and Rachel Flores to make a product that brought a smile to people's faces and gave them the heart-warming feeling of innocence. Today Pop Candy Co. butter crunch continues to be handmade in small batches and is proud to use clean ingredients like farmers market herbs, fine spices, and all-natural extracts. Using almonds, pecans, cashews, pistachios, walnuts, and seeds. No peanuts or soy and our choice to opt to use brown rice syrup instead of corn syrup so everyone can enjoy the special treats. Pop Candy Co. Products are available online and in stores around the country including Bristol Farms, Erewhon Market, VicenteFoods, Nugget Markets, Draegers Market, and Plum Market.
Source: p.o.p. candy co.
0 Comments
Latest on The Californer
- Von Rock Law Named SFGate's Best Probate and Estate Attorney in 2025
- Long Beach to Conduct Annual Summer Recess for City Council Meetings During July
- Plan to Launch Silo Technologies' Cybersecurity Pilot Program for Ultimate Nationwide Deployment via Exclusive Partnership: Stock Symbol: BULT
- Robert Michael & Co. Real Estate Team Celebrates Industry Recognition and Showcases Premier Central Florida Listings
- Montessori Stoppani Partners with Lifetime Montessori School
- Cymbiotika Celebrates 2025 Great Place To Work Certification™
- Long Beach: LA28 Announces Finalized Sailing Venue Plan for 2028 Olympic Games
- Individual Software Announces New Versions of its Four Typing Programs in 2025
- Britt Michaelian Brings Transformative Art & Wellness to The Ecology Center's Peace Dome
- California: Governor Newsom urges safety this Fourth of July after 600,000 pounds of illegal explosives seized
- AI-Based Neurotoxin Countermeasure Initiative Launched to Address Emerging National Security Needs: Renovaro, Inc. (N A S D A Q: RENB)
- The Naturist World Just Shifted — NaturismRE Ignites a Global Resurgence
- Mental and Emotional Self-Management, Practical Tools for Trauma-Informed Stress Management
- CGI+ Sells Multifamily Development Site in Los Angeles' South Bay to JPI for $40 Million
- MicroStrategy Incorporated (MSTR) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
- Alten Construction awarded Encinal Junior and Senior High School project
- $796,000 in Q2 Revenue Marks Highest Earnings to Date on 3 Trailing Quarters of Profitability in Multi-Billion Homebuilding Sector: Stock Symbol: IVDN
- Cybersecurity is THE Hot Market Sector; Revenues, Earnings & Profit matter; Only 33 Million Shares + a Huge Short Position Equal an Undervalued Stock
- Despite Global Calls for a Ban, US Child Psychiatry Pushes Electroshock for Kids
- Franco Polished Plaster Celebrates 35 Years of Bringing Walls to Life in the UK