Propagate Content Acquires Parker Management
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LOS ANGELES, May 12, 2025 ~ In a strategic move to solidify its position as the leading digital talent management company in the industry, Propagate Content has announced its acquisition of Parker Management. The award-winning production and talent powerhouse, founded by Ben Silverman and Howard T. Owens, will now add Parker Management's impressive roster of over 85 diverse social media creators to its already extensive portfolio.

This merger marks a significant shift in the representation and monetization of talent in the entertainment and media landscape. With this acquisition, Propagate Content is expanding its reach beyond Hollywood and literary representation to include social platforms such as TikTok, Instagram, YouTube, Substack, LTK, and more.

According to Ben Silverman, Chairman of Propagate Content, digital creators have fundamentally transformed the media landscape and how audiences consume content. He believes that by bringing Parker Management into the Propagate family, they are doubling down on their commitment to representing the most influential voices across all platforms.

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Founded in 2017 by Lindsay Nead, Parker Management has established itself as a leader in digital talent representation. The agency boasts one of the most well-rounded and results-driven rosters in the industry. They have successfully collaborated with major brands such as Disney, Amazon, Hyundai, Nordstrom, Nike, Target, Walmart, Jack Daniels, Ford, and The Home Depot.

Nead's vision for Parker Management has always been to put the good back into social media by fostering authentic storytelling and brand partnerships. With this partnership with Propagate Content, she believes they can continue to propel their creators' businesses while maintaining what makes their agency unique.

After exploring potential partnerships with other major players in the industry, Nead found that Propagate was the best fit for their desire to fill a gap in the market. She believes that both companies share a commitment to being the best place for digital talent representation while also offering exceptional experiences for both talent and brands.

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Howard T. Owens, Co-CEO of Propagate Content, also expressed excitement about the acquisition, stating that Parker Management's expertise in influencer marketing and brand partnerships complements their existing talent representation services. He believes that this partnership will create new and exciting opportunities for collaboration and accelerate their strategy to be at the forefront of the evolving creator economy.

Under this new partnership, Parker Management will continue to operate under its existing brand with Nead and her team as a division of Propagate Content. Together, they aim to provide incredible opportunities for their talent while delivering even more value to brand partners through savvy campaigns across digital media. This acquisition truly cements Propagate's position as the largest digital talent management company in the industry.
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