The Californer - SRK Collective Media Group Launches with a Modern Approach to Media, Authority Building, and Cultural Visibility

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SRK Collective Media Group, a lifestyle public relations firm founded by Deven Turner and Robyn Bordes, has officially launched with a clear mandate: to build brands that don't just gain visibility, but establish authority, cultural relevance, and long-term market presence.

NEW YORK - Californer -- As the global influencer marketing industry surpasses $20 billion and continues reshaping how consumers discover brands and professionals alike, traditional public relations models are rapidly evolving. SRK Collective enters the market with a hybrid approach that blends media strategy, celebrity and influencer integration, thought leadership, and experiential positioning across hospitality, travel, lifestyle, real estate, legal, and consumer sectors.
With more than 30 years of combined experience across public relations, talent management, business development, and brand strategy, Turner and Bordes have built a firm rooted in relationships, leveraging longstanding connections across media, entertainment, business, and hospitality to create opportunities that extend far beyond traditional press placement.

"Our approach is rooted in access and alignment," said co-founder Deven Turner. "We're not just placing stories, we're connecting brands, founders, attorneys, and industry leaders to the right people, platforms, and moments that move culture and ultimately drive business."

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Since its soft launch, SRK Collective has quietly assembled a diverse client roster and secured early media traction across lifestyle, hospitality, business, and trade outlets, signaling demand for a more integrated and relationship-driven PR model.

The firm represents a wide range of clients, including attorneys, law firms, real estate professionals, authors, entrepreneurs, and expert-led businesses seeking to elevate visibility and establish authority within their industries. In addition, SRK Collective works with hospitality and food and beverage brands such as Gabriella's Italian Steakhouse, Madison Modern Social, Ess-a-Bagel, and Low Tide Smoothie Co.

Where the firm distinguishes itself is in its ability to merge traditional public relations with celebrity access, strategic partnerships, and culturally relevant storytelling. Its growing roster includes celebrity-owned and culturally aligned brands such as Bang Cookies and The Archangel Centers, each positioned through strategic media placements, influencer integration, experiential activations, and talent alignment.

In parallel, SRK Collective is expanding its footprint in travel and tourism, representing both a family owned hotel property in New York and a luxury resort in Anguilla. By leveraging its media network alongside celebrity and influencer partnerships, the firm positions destinations not simply as places to stay, but as lifestyle experiences connected to culture, visibility, and aspirational living.

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"Today's brands and professionals need more than coverage, they need context," said co-founder Robyn Bordes. "Whether it's a hospitality concept, a law firm, a real estate leader, or a celebrity-backed brand, we focus on where they fit within culture and how to build visibility that translates into long-term credibility, authority, and equity."
As the lines between media, entertainment, hospitality, business, and digital influence continue to blur, SRK Collective is positioning itself as a firm built for that convergence — helping clients navigate a landscape where relevance, authority, and strategic visibility drive growth.

For more information, check out www.SRKCollective.com

About SRK Collective Media Group
SRK Collective Media Group is a lifestyle public relations and media strategy firm founded by Robyn Bordes and Deven Turner. Combining more than three decades of experience, the firm operates at the intersection of media, celebrity, hospitality, business, and travel.
SRK Collective represents a diverse portfolio of clients including celebrity-owned brands, hospitality concepts, restaurants, travel destinations, real estate professionals, attorneys, law firms, authors, and high-growth consumer businesses. The firm specializes in strategic media relations, thought leadership, experiential marketing, influencer partnerships, and brand positioning designed to build authority, cultural relevance, and long-term business value.