Trending...
- Early Bird Registration Now Open for the Inaugural OpenSSL Conference 2025 - 142
- A Stunning New Vision of Culture-Driven Luxury Takes Root with the Debut of The Sun Rose West Hollywood - 105
- shopVOX Releases New Machine Scheduling Tool to Help Custom Shops Improve Capacity Planning
Pioneering agency declares the era of generic marketing blasts over with personalized solutions leading the way
LOS ANGELES - Californer -- With today's business marketplace being a crowded space filled with hyper-connectivity and the roar of marketing channels, the Strategy Maven Agency is leading the way with a fresh approach to email and SMS marketing that increases engagement and gains a loyal customer following.
It's easy for businesses to fall back on the familiar ground of email and SMS by sending weekly newsletters and sporadic discount codes. However, this blanket approach to market and sell products and services is not only outdated, it leads to missed opportunities and is fundamentally wrong.
"Email and SMS are powerful tools that are often very misunderstood and under-utilized, and today's modern take on them is far more sophisticated," Amy Hage, Co-Founder, Strategy Maven shares. Strategy Maven establishes each clients' strategy to be personal and tailored to their customer's journey, as they believe these channels are no longer just for selling, they're for serving. "We leverage email and SMS marketing to build relationships that nurture leads, deepen loyalty, and drive long-term value," says Hage.
More on The Californer
As the old adage goes, it's always about quality over quantity. Strategy Maven drives real focus on engagement and not subscriber numbers, and has seen brands with over 100,000 subscribers be outperformed by companies with just 20,000 highly engaged contacts. It's all about the conversion rate, and by designing a custom-made experience that truly understands your audience, it makes your brand stand out and deepen customer connection.
Hage declares the days of one-size-fits-all messaging are long gone. Her agency takes clients' customers on a journey by understanding their browse patterns, purchase history, and engagement levels, as well as how long they spend on pages, purchase frequency and even their preferred shopping times. This data is aggregated to create mico-segments and trigger targeted communications. For example, a high-value wine customer might receive an exclusive early access limited release with educational content about the terroir, while a casual buyer may be approached with tasting notes and food pairings. This level of segmentation allows for each piece of communication to resonate with the recipient.
More on The Californer
The days of generic marketing blasts are indeed over. The future is filled with personalized, predictive, and purpose-led communications designed to nurture genuine customer relationships with Strategy Maven leading the way. To learn more, visit www.strategymavenagency.com
It's easy for businesses to fall back on the familiar ground of email and SMS by sending weekly newsletters and sporadic discount codes. However, this blanket approach to market and sell products and services is not only outdated, it leads to missed opportunities and is fundamentally wrong.
"Email and SMS are powerful tools that are often very misunderstood and under-utilized, and today's modern take on them is far more sophisticated," Amy Hage, Co-Founder, Strategy Maven shares. Strategy Maven establishes each clients' strategy to be personal and tailored to their customer's journey, as they believe these channels are no longer just for selling, they're for serving. "We leverage email and SMS marketing to build relationships that nurture leads, deepen loyalty, and drive long-term value," says Hage.
More on The Californer
- Jones Sports Announces Enhanced Leadership
- Governor Newsom partners with world's leading tech companies to prepare Californians for AI future
- Eastern Projects Presents: Ernesto de la Loza "LA Real"
- Bay Miner Goes Global with Mobile Mining App for Everyday BTC, ETH & XRP Earnings
- Divine Feminine Publishing Announces Open Call for Anthology: The Villain's Club
As the old adage goes, it's always about quality over quantity. Strategy Maven drives real focus on engagement and not subscriber numbers, and has seen brands with over 100,000 subscribers be outperformed by companies with just 20,000 highly engaged contacts. It's all about the conversion rate, and by designing a custom-made experience that truly understands your audience, it makes your brand stand out and deepen customer connection.
Hage declares the days of one-size-fits-all messaging are long gone. Her agency takes clients' customers on a journey by understanding their browse patterns, purchase history, and engagement levels, as well as how long they spend on pages, purchase frequency and even their preferred shopping times. This data is aggregated to create mico-segments and trigger targeted communications. For example, a high-value wine customer might receive an exclusive early access limited release with educational content about the terroir, while a casual buyer may be approached with tasting notes and food pairings. This level of segmentation allows for each piece of communication to resonate with the recipient.
More on The Californer
- Fiserv, Inc. (FI) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
- Long Beach: City to Host New Horizons: A Career Fair for Second Chances
- HollyShorts Film Festival Celebrates 21 Years and selects '12 HOURS' For 2025 line-up
- Stay Cool for Less! Chill Factor Cooling & Heating Offers $79 AC Tune-Up in Norco, CA
- The Mogharebi Group Arranges $21 Million Sale of Multifamily Property in Covina, CA
The days of generic marketing blasts are indeed over. The future is filled with personalized, predictive, and purpose-led communications designed to nurture genuine customer relationships with Strategy Maven leading the way. To learn more, visit www.strategymavenagency.com
Source: Kloss Creatives on behalf of Strategy Maven Agency
Filed Under: Marketing
0 Comments
Latest on The Californer
- California: TOMORROW: Governor Newsom to announce new artificial intelligence and education partnerships with tech industry leaders
- Karapancev Law Welcomes New Associate Lawyers as Firm Expands Capacity
- Zeta Sky Supports Ontario Businesses with Practical Backup & Disaster Recovery Strategies
- NATIONAL READY MIXED TEAMSTERS RATIFY THREE-YEAR CONTRACT
- California: Governor Newsom files request to expose taxpayer cost of Trump's illegal National Guard deployment
- eJoule Supplies Wyon Swiss Batteries High Performance Single Crystal Cathode Active Material
- California: Newsom Administration launches Delta Conveyance Project accountability plan, includes $200 million in funding and support for Delta communities
- Axinom and VisualOn Partner to Deliver High-Quality, Low-Bandwidth Streaming at 30,000 Feet
- Now Available for Booking, Appearances, Interviews, and Features: Atlanta Hip Hop Legend Steps Back into the Spotlight
- The Detroit Golden Jazz Fest Shuttle Returns for 2025!
- Signups for YMCA After School Child Care Programs Underway For 2025-26 School Year
- RAIN FM Officially Relaunches – Now Broadcasting Nationwide in Real Time
- Nicki Baber's Horror-Beauty Empire Expands with Hit Podcast: Make You Scream
- Hims & Hers Health, Inc. (HIMS) Investors Who Lost Money Have Opportunity to Lead Securities Fraud Lawsuit
- Ax3.Ai & VoltagePark Invest in Matrice.ai to Accelerate Vision AI Factory for the Enterprise Market
- Artificial Intelligence Surges to the Front of Race for TIME's 2025 Person of the Year
- ZEELOOL Launches 8th Anniversary Eyewear Collection for Infinite Style
- Timeline of Events that Made the Spectacular Netscape IPO Possible
- Lucrumia Crypto Exchange Introduces Multi-Ecosystem Platform with Advanced DeFi Integration
- NASA Agreement for Applications in PV Power Beaming; $5 Million to $20 Million Sales Projection for 2026 and $25 Million to $40 Million for 2027 $ASTI