Swim Up Hill Consulting Secures New City Contracts, Expands National & Global Reach Ahead of LA28
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LOS ANGELES - Californer -- Swim Up Hill Consulting, the award-winning consulting division of Swim Up Hill Companies, has announced a major growth milestone with a surge of new municipal contracts across the United States and Latin America. With recent partnerships finalized in Compton, Stockton, National City (CA), Kalamazoo (MI), and Medellín (Colombia), the athlete-led firm is setting a new national standard for equity-driven aquatics reform ahead of the LA28 Olympic and Paralympic Games.

Founded by Paralympic medalist Jamal Hill, Swim Up Hill Consulting supports cities in transforming aquatic infrastructure, policy, and public access. Additional pilot programs are now in motion in New York City, Washington, D.C., Miami, San Diego, and Detroit, all launched as part of the firm's "All Roads Lead to LA28" initiative. This expansion follows Hill's keynote address at the 2025 California Water Safety Conference, which catalyzed cross-sector interest and municipal engagement.

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"Our work in these cities is not just about swim lessons—it's about civic infrastructure, about equity, about generational change," said Jamal Hill, CEO of Swim Up Hill Consulting. "We are proud to partner with communities ready to lead into LA28 and beyond."

The new partnerships reflect a rising demand for scalable, athlete-informed models that address systemic barriers to swim access, youth safety, and health equity. Swim Up Hill's consulting model emphasizes localized implementation with global impact, blending policy innovation, culturally responsive programming, and sustainable community pipelines.

Contracts signed to date include three California cities, a continued partnership impact with the County of Los Angeles from last year, with a national footprint growing in Michigan, New York, D.C., and Florida. International reactivation is underway in Medellín, Colombia. The division's 2025–2026 priorities include long-term embedded consulting in high-impact cities, expanded public-private collaborations, and funding partnerships with state and philanthropic entities.

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Ways to Partner or Support

• Municipal agencies can request consultations or join the 2026 city partnership waitlist
• Funders and foundations are invited to co-invest in multi-city efforts
• Media outlets can feature Jamal Hill as a thought leader in athlete-led civic innovation

To contribute or learn more, visit https://www.swimuphill.org/consulting-63

For a deeper look into Swim Up Hill's national growth, athlete-led consulting model, and impact roadmap to LA28, read the full blog post at: www.swimuphill.org/blogs/swim-up-hill-consulting-secures-wave-of-new-municipal-contracts-expanding-national-amp-global-reach-as-la28-approaches