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~ Hancocks, the UK's largest confectionery wholesaler and part of the World of Sweets Group, has announced that it will be deploying Algonomy's Omnichannel Personalisation Platform to gain a deeper understanding of their customers and deliver experiences tailored to their varied customer base.
The platform uses advanced AI, customer segmentation, and predictive models to provide online content, product recommendations, search results, and browsing experience based on individual customer profiles. Hancocks serves a range of customers from convenience stores and independent retailers to smaller online confectionery businesses. With over 4,000 products available on their website, they offer a click-and-collect and delivery service that serves more than 55,000 customers per week.
Gareth Walbyoff, eCommerce Director at Hancocks said: "Algonomy was the perfect fit for our requirement as their personalisation platform encompasses not just product recommendations but also other path-to-purchase touchpoints of Search, Navigation, and Content." The platform uses a library of 150+ pre-built strategies to ensure every customer engagement is contextually relevant. It also provides configurable strategies that allow non-technical users to create their own personalisation strategies for specific use cases. This self-serve personalisation capability eliminates the dependency on technical/IT teams.
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By deploying the platform, Hancocks will be able to extend its leadership position with the seamless delivery of end-to-end multi-channel personalisation to customers based on individual preferences and behaviours. The platform also provides advanced merchandising and brand controls that will help the company align personalisation with specific business goals — engagement, conversion, active promotions, basket size or margin management.
Lisa Flanagan Head - Revenue at Algonomy said: "We are excited to be a part of Hancocks' growth story. We look forward to helping them convert every digital interaction into a personal experience for their customers, and thereby drive greater engagement and revenue."
Hancocks' decision to deploy Algonomy's Omnichannel Personalisation Platform is set to revolutionise how they interact with their customers by providing tailored experiences based on individual preferences and behaviours.
The platform uses advanced AI, customer segmentation, and predictive models to provide online content, product recommendations, search results, and browsing experience based on individual customer profiles. Hancocks serves a range of customers from convenience stores and independent retailers to smaller online confectionery businesses. With over 4,000 products available on their website, they offer a click-and-collect and delivery service that serves more than 55,000 customers per week.
Gareth Walbyoff, eCommerce Director at Hancocks said: "Algonomy was the perfect fit for our requirement as their personalisation platform encompasses not just product recommendations but also other path-to-purchase touchpoints of Search, Navigation, and Content." The platform uses a library of 150+ pre-built strategies to ensure every customer engagement is contextually relevant. It also provides configurable strategies that allow non-technical users to create their own personalisation strategies for specific use cases. This self-serve personalisation capability eliminates the dependency on technical/IT teams.
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By deploying the platform, Hancocks will be able to extend its leadership position with the seamless delivery of end-to-end multi-channel personalisation to customers based on individual preferences and behaviours. The platform also provides advanced merchandising and brand controls that will help the company align personalisation with specific business goals — engagement, conversion, active promotions, basket size or margin management.
Lisa Flanagan Head - Revenue at Algonomy said: "We are excited to be a part of Hancocks' growth story. We look forward to helping them convert every digital interaction into a personal experience for their customers, and thereby drive greater engagement and revenue."
Hancocks' decision to deploy Algonomy's Omnichannel Personalisation Platform is set to revolutionise how they interact with their customers by providing tailored experiences based on individual preferences and behaviours.
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